Floorball is a Swedish sport that was introduced in the late 1960s and grew immensely during the 1970s and the 1980s. In the beginning it was mostly played at leisure centres by adolescents but was soon to become one of the biggest sports in Sweden. This study aims to distinguish how the sport was established, how it expanded and how it was treated by the surroundings in the Swedish county of Västerbotten. The study also examines what role the non-profit leadership had when floorball was established in Västerbotten. The source material for this study is three interviews with former floorball pioneers and statistics of the license development during the period of 1986–1996.The result shows that floorball initially had a hard time establishing itself because of the negative responses from other already established sports. The municipality and the media were, however, more positive which helped the sport to develop and expand. The manufacturing of new equipment evolved quickly which helped to formalize the sport. Individual actors played a vital role in the establishment phase and were the backbone of the sport, both as players, leaders, organizers, and educators. The establishment of the district association Västerbottens Innebandyförbund was also a vital affair as the sport became more organized and formal in the county.