The contemporary globalisation of economic activities has enormously accelerated the pace of innovation and technology development throughout the world. Continuous transformation of the marketplace and tremendous growth of demand on knowledge-intensive products and services has led to further evolution of knowledge management and project management studies. Increasing number of research done on knowledge management aspects within project environment evidences the expanding interest on the two areas of study. Incubators, representing the accumulators of knowledge management practices which facilitate the innovation and entrepreneurship through start-up projects, encompass vast number of issues for investigation related to the mentioned study areas. Past researches done in incubator field mainly concerned with the knowledge management aspects, neglecting the project management perspectives on it. Only few articles were found which refers to both fields of study within the incubators, although with an emphasis on project management models as catalysts of innovation. Our research basically aims to explore, examine and illustrate both knowledge management and project management interrelationship, in the context of incubators. It provides with a conceptual model, which depicts the contribution and correlation of project management, organisational knowledge management and project specific knowledge management. Based on the observation and analysis of the empirical data collected using the IT knowledge-based risks model as our methodological framework, it was found that incubators do not share the same knowledge management challenges as IT companies. Combining the conceptual model derived from the findings of literature review, and the methodological framework, we developed a new model representing knowledge management challenges in the management of start-up projects within incubators. Out of ten challenges observed in the IT sector, our research finds eight main challenges in incubators that are related to knowledge management. According to the perceptions of the interviewees chosen from a sample of three incubators in Sweden, the main challenges are (i) handling business coach exit, (ii) communicating lessons learned, (iii) creating knowledge map, (iv) establishing knowledge network, (v) selecting appropriate team, (vi) storing knowledge from previous projects, (vii) integrating different expertise and (viii) transferring complete knowledge. Each of the mentioned challenges was placed in each of the three domains defined in the conceptual model, in order to accentuate the domain it directly affects or is mostly affected by.

Objective of this thesis is to propose optimization and expansion of the tools used for customer care from the perspective of communication with customers in a specific environment, commencing, thus start-up, project. The theoretical part explains the basic concepts that relate to the work environment, customer care, communication and technology, which are further used in the practical part. The practical part includes a closer acquaintance with the specific start-up project, including a list of used communication channels and tools that are further investigated to determine their effectiveness and use. Another part of this chapter is an analysis of available communication channels and tools of customer careincluding modern ,but also classical and their comaprison For objective and successful optimization is part of the practical part a sociological research, which examines the preferences of potential customers and their subjective evaluation of the specific variants of communication from the perspective of boosting confidence, or on the contrary loss of their confidence in the selection of the company. In the end of the chapter there is designed such optimization, which uses all the available tools modern and classical at minimal financial cost and also reflects the results of sociological research and analysis of originally used communication methods of start-up project.

The diploma thesis is concerned with the marketing strategy proposal for start-up project. The thesis summarizes the theoretical knowledge about marketing strategy on the Internet. The practical part analyze the Project including the internal and external Environment. Marketing strategy is proposed according to analysis and marketing researches. At the end are suggested method of evaluating the effectiveness of the proposed strategy, financial demands and critical factors of success.

The aim of this thesis is the proposal of a framework for creation of a business plan for IT related projects. Emphasis is targeted on proposing usable framework evolved from theoretical findings. The first part describes the term business plan on theoretical level. Moreover, the first part includes the development of IT investments in start-up projects. The second part relates to a new proposed framework for creation of a business plan for IT related projects, based on the outcomes from the first part. The third part describes practical example of the proposed framework. It includes the Executive Summary and the complete business plan for the IT start-up project (specifically area of hardware installation, configuration and sales), based on the new framework.