The aim of the diploma thesis is a proposal of competitive strategy for the Nanograph, Ltd. Thesis is divided into four main parts. The first of wich deals with assessing the current state of the company and problem detection, the second theoretical base to solve the problem identified. The third part contains the strategic analysis of the company and the fourth section offers a proposal to resolve the problem.

The diploma thesis is focused on creation of competitive strategy of medium size firm. It analyzes current status of a company, which is specialized in the manufacture and sale of electric motors. The thesis investigates impal of external eviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.

The proposition of company KERAMIS koupelny s.r.o. strategic business activities are the graduation thesis topic. I worked individual strategic analyses (PEST analysis, 5 powers Porter's model, value deskriptor analysis, financial analysis and SWOT analysis) and I designated concrete stability strategy on the basis of analyses results in relation to marketing, R&D, human resources, finance and products. According to my investigations the firm should continue in its business branch and shouldn't broaden its business in whole building industries. The firm hat to decrease its indebtedness, search all the time new product suppliers, who offer better trading conditions and new products, endeavour to canvass exclusive dealership in the region and financially motivate staffs depending on their staff productivity. Further I advise 3D graphics computer software and delivery van buying and investment in websites optimalization (SEO). The future firm progression depends on financial resources sufficiency and subsequent occasions realization.

Strategic management is one of the foundation stones of every successful company. This thesis occupies with a proposal of competitive strategy for a strategic business unit of a company that operates on the information technologies and relative services market. The key part of this thesis is strategic analysis of above mentioned strategic business unit. The analysis is aimed on the external as well as on the internal environment of given strategic business unit. The aim of the work is to secure a competitive advantage through the suitable competitive strategy.

The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis describes the development of strategic management followed by a description of internal and external business environments and the impacts which influence them. The theoretical part also describes the characteristics of strategic management and planning, tools and models as well as methods for measurement of efficiency of strategic planning. As the sub-target of this thesis is also to propose a simplified model of strategic planning which could be applied in small and medium size companies, the theoretical part is concluded by description of specifics of small and medium size companies. The analytical part of the thesis consists of detailed analyses of data collected through questionnaires. Based on results of those analyses, profiles of different categories of companies are synthesized. Conclusions of performed analyses and syntheses are used as a base for testing of validity of defined hypotheses. A new concept of the “4-segments model” of strategic planning is presented in the proposal part of the thesis. Benefits for theory and for practical use are evaluated at the end of the thesis.

A generic conflict model is developed to analyze international toxic waste disposal issues, and then, to provide feasible strategic resolutions for this serious environmental dispute. With the rapid growth of the global economy, toxic waste traffic from the advanced to developing nations has become a serious side effect of this globalization. The illegal transboundary movement of toxic wastes not only aggravates the burden on the poorer nations, but also negatively impacts the worldwide environment. In this thesis, the ongoing toxic waste disputes are divided into two stages consisting of the dumping prevention and dispute resolution stages. The analyses based on the methodology of Graph Model for Conflict Resolution are used in both stages in order to grasp the structure and implications of the conflict from a strategic viewpoint. The in-depth modeling of the toxic waste dumping disputes, which consist of historical and generic situations, specifies the involved parties and their options. By synthesizing the economic, political and legal factors, the relative preferences for each party can be determined. The Graphical User Interface (GUI) of the Decision Support System (DSS) GMCR II simplifies the processing of calculations. The analytical research furnishes investigators or other interested parties with possible resolutions for the disputes arising from an international waste dumping event. Sensitivity analyses are also conducted to provide a comprehensive understanding of the different situations that may occur in real-world cases. The case study of the Ivory Coast waste dumping controversy is used to demonstrate how to practically implement the generic multi-stage graph model.

A generic conflict model is developed to analyze international toxic waste disposal issues, and then, to provide feasible strategic resolutions for this serious environmental dispute. With the rapid growth of the global economy, toxic waste traffic from the advanced to developing nations has become a serious side effect of this globalization. The illegal transboundary movement of toxic wastes not only aggravates the burden on the poorer nations, but also negatively impacts the worldwide environment. In this thesis, the ongoing toxic waste disputes are divided into two stages consisting of the dumping prevention and dispute resolution stages. The analyses based on the methodology of Graph Model for Conflict Resolution are used in both stages in order to grasp the structure and implications of the conflict from a strategic viewpoint. The in-depth modeling of the toxic waste dumping disputes, which consist of historical and generic situations, specifies the involved parties and their options. By synthesizing the economic, political and legal factors, the relative preferences for each party can be determined. The Graphical User Interface (GUI) of the Decision Support System (DSS) GMCR II simplifies the processing of calculations. The analytical research furnishes investigators or other interested parties with possible resolutions for the disputes arising from an international waste dumping event. Sensitivity analyses are also conducted to provide a comprehensive understanding of the different situations that may occur in real-world cases. The case study of the Ivory Coast waste dumping controversy is used to demonstrate how to practically implement the generic multi-stage graph model.

The topic of this diploma thesis is the strategic analysis of an organization. The strategic analysis is specifically applied to an allowance organization Správa a údržba silnic Jihomoravského kraje, příspěvková organizace. Objective contents of the thesis are divided into an analytical part and a strategic part in relation to the short history of the organisation and its current state described in respect of the organisation's substance, structure and processes. In the first chapter of the diploma thesis the organisation's history and consequently its current state are briefly outlined. In the second chapter the organisation's external and internal strategic analyses are carried out aiming at the evaluation of the initial organisation's strategic position. In connection to this analytical part, the third chapter concentrates on the formulation of the organisation's strategy and on the definition of its specific strategic objectives. With the gradual implementation of these objectives, the target strategic positioning of the organisation should be achieved. The final part of the diploma thesis summarizes the most important findings that can fundamentally influence the organisation's successful development in view of its long-term perspective.

Business valuation of Elektropristroj s.r.o. using a DCF equity method. Based on strategic analyses, financial analyses and financial plan was set value of the company.