The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has revealed the relationship between retail customers, suppliers and competitors themselves. Portfolio analysis shows the position of the basic types of stores of Tesco and SWOT analysis reveals strengths and weaknesses compared with market opportunities and threats. In conclusion are identified specific benefits and are designed strategic recommendations.

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The aim of this thesis is to calculate the theoretical value of one share of Norwegian Air Shuttle the 31st of December 2016. Supportive information will be collected through a strategic- and financial analysis.

The Master´s thesis deals with the processing of strategic analysis for the bank ČSOB. Chapters are divided into theoretical and practical parts. The theoretical part describes various findings relating to the strategy, strategic management, strategic analysis and implementation of basic concepts, which are then practically developed in chapters of the practical part. A strategic analysis of ČSOB was performed in this section, especially on the basis of their internal materials and annual reports and recommendations and conclusions for development, marketing and sales activities SBU1 retail and corporate banking, were formulated.

The goal is to determine the value in use of Philip Morris ČR Group at 1 January 2009. For this purpose, I made the strategic analysis, financial analysis and the financial plan for the period 2009-2019. The non-market value of equity of Philip Morris ČR Group at 1 January 2009 is 12 405 million CZK.

The Master's Thesis is focused to the issue of competitiveness in Prague four star hotel. The goal of this work is to make strategic competitior analysis, map the current trends affecting tourism and on the basis of the evaluation results to formulate proposals and recommendations to the hotel's management. This work uses the selected analytical methods to determine the future direction of the hotel and eliminating its shortcomings.

The aim is to define the market data services, with an emphasis on newly developed LTE network. Furthermore, to analyze the current state of Telefónica Czech Republic a.s. and its surroundings. Define the main LTE development strategy in the approach to the development of the network in different variants and evaluate which of these strategies is the preferred one. The selected strategy is then confronted with the benefits that the development of LTE networks will bring and in the end the decision to develop the network in the future is evaluated.

The goal of this paper is to establish a suitable strategy for Centropen company. The master's thesis is divided into theoretical and practical part. The theoretical part deals with analyses of the internal and external environment, which is based on literature. The practical part then applies the said analyses to the company. The internal analysis is carried out based on source and financial analysis. The external environment is studied through the PEST analysis and the Porter's Five Forces model. A synthesis of the two analyses forms the SWOT analysis. The strategy will be specified via IE matrix. The results of the analyses will serve as a suitable strategy recommendation for Centropen.

Goal of thesis is to design a corporate performance monitoring and controlling system which will allow implementation of corporate vision and strategy. Thesis focuses on selected company which specializes on development and implementation of web platforms. Method utilized to design corporate performance monitoring and controlling system is Balanced Scorecard. Strategy has been analysed using PESTLE and SWOT analysis. Structure and operations have been thoroughly analysed, as well as financial stability of the company. Strategy has been organized and linked with causal relations in a strategic map. Financial analysis of company has been utilized to verify availability of funding required for implementation of the Balanced Scorecard concept.