1 |
A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.Capdevielle, Landry, Li, Min, Nogal, Paulina January 2007 (has links)
<p>The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.</p>
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2 |
A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.Capdevielle, Landry, Li, Min, Nogal, Paulina January 2007 (has links)
The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.
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