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Zdokonalení firemní marketingové strategie / Improvement of the Company Marketing StrategyGregor, Lukáš January 2012 (has links)
The master’s thesis aim is a proposal of an improvement of the company marketing strategy. The analyzed company is involved in a providing of complex services which correlate with realm of internet presentations, web design, online shops and internet marketing. The theoretical part of the thesis is focused on explaining the problems of marketing, strategy and company business environment, online business and the way to improve company marketing strategy. The analytical part is engaged in analysis from a viewpoint of contemporary strategy, marketing, company operation, market research, business environment and currently offered services. The final part of the thesis includes proposals to improve the company marketing strategy and it mentions effects on current particular factors.
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Games and Probabilistic Infinite-State SystemsSandberg, Sven January 2007 (has links)
<p>Computer programs keep finding their ways into new safety-critical applications, while at the same time growing more complex. This calls for new and better methods to verify the correctness of software. We focus on one approach to verifying systems, namely that of <i>model checking</i>. At first, we investigate two categories of problems related to model checking: <i>games</i> and <i>stochastic infinite-state systems</i>. In the end, we join these two lines of research, by studying <i>stochastic infinite-state games</i>.</p><p>Game theory has been used in verification for a long time. We focus on finite-state 2-player parity and limit-average (mean payoff) games. These problems have applications in model checking for the <i>μ</i>-calculus, one of the most expressive logics for programs. We give a simplified proof of memoryless determinacy. The proof applies <i>both</i> to parity and limit-average games. Moreover, we suggest a strategy improvement algorithm for limit-average games. The algorithm is discrete and strongly subexponential.</p><p>We also consider probabilistic infinite-state systems (Markov chains) induced by three types of models. <i>Lossy channel systems (LCS)</i> have been used to model processes that communicate over an unreliable medium. <i>Petri nets</i> model systems with unboundedly many parallel processes. <i>Noisy Turing machines</i> can model computers where the memory may be corrupted in a stochastic manner. We introduce the notion of <i>eagerness</i> and prove that all these systems are eager. We give a scheme to approximate the value of a reward function defined on paths. Eagerness allows us to prove that the scheme terminates. For probabilistic LCS, we also give an algorithm that approximates the limit-average reward. This quantity describes the long-run behavior of the system.</p><p>Finally, we investigate Büchi games on probabilistic LCS. Such games can be used to model a malicious cracker trying to break a network protocol. We give an algorithm to solve these games.</p>
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Games and Probabilistic Infinite-State SystemsSandberg, Sven January 2007 (has links)
Computer programs keep finding their ways into new safety-critical applications, while at the same time growing more complex. This calls for new and better methods to verify the correctness of software. We focus on one approach to verifying systems, namely that of model checking. At first, we investigate two categories of problems related to model checking: games and stochastic infinite-state systems. In the end, we join these two lines of research, by studying stochastic infinite-state games. Game theory has been used in verification for a long time. We focus on finite-state 2-player parity and limit-average (mean payoff) games. These problems have applications in model checking for the μ-calculus, one of the most expressive logics for programs. We give a simplified proof of memoryless determinacy. The proof applies both to parity and limit-average games. Moreover, we suggest a strategy improvement algorithm for limit-average games. The algorithm is discrete and strongly subexponential. We also consider probabilistic infinite-state systems (Markov chains) induced by three types of models. Lossy channel systems (LCS) have been used to model processes that communicate over an unreliable medium. Petri nets model systems with unboundedly many parallel processes. Noisy Turing machines can model computers where the memory may be corrupted in a stochastic manner. We introduce the notion of eagerness and prove that all these systems are eager. We give a scheme to approximate the value of a reward function defined on paths. Eagerness allows us to prove that the scheme terminates. For probabilistic LCS, we also give an algorithm that approximates the limit-average reward. This quantity describes the long-run behavior of the system. Finally, we investigate Büchi games on probabilistic LCS. Such games can be used to model a malicious cracker trying to break a network protocol. We give an algorithm to solve these games.
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