Submitted by Programa de Pós-Graduação em Mídia e Cotidiano (ppgmc@vm.uff.br) on 2017-08-21T17:15:45Z No. of bitstreams: 1 João Victal - Dissertação final 19.06 (EDI).pdf: 1109721 bytes, checksum: f6be61eb43a37bd1cf13b129a043092f (MD5) / Approved for entry into archive by Jussara Moore (jussaramoore@id.uff.br) on 2017-08-30T16:46:51Z (GMT) No. of bitstreams: 1 João Victal - Dissertação final 19.06 (EDI).pdf: 1109721 bytes, checksum: f6be61eb43a37bd1cf13b129a043092f (MD5) / Made available in DSpace on 2017-08-30T16:46:51Z (GMT). No. of bitstreams: 1 João Victal - Dissertação final 19.06 (EDI).pdf: 1109721 bytes, checksum: f6be61eb43a37bd1cf13b129a043092f (MD5) Previous issue date: 2017-06 / As manifestações populares ocorridas em junho de 2013 foram episódios sociopolíticos expressivos no Cotidiano da sociedade brasileira como um todo. A relevância nesse tipo de acontecimentos costuma fazer com que as pessoas demandem esclarecimentos por via da grande mídia, em especial ao telejornalismo. Neste contexto, utiliza-se como objeto de investigação a atuação do comentarista Arnaldo Jabor e do apresentador José Luís Datena sobre o início dos protestos em 2013, além de um processo de reação e correção desencadeado pelo público. A partir disso, almeja-se entender o pragmatismo de um mecanismo midiático de produção e reverberação de sentidos sociais que interage com a repercussão de um público telespectador na internet, onde os usuários que utilizam a plataforma Youtube tornam-se participantes ativos no processo comunicativo a partir de um conteúdo jornalístico específico. O desenvolvimento deste trabalho apropria-se da obra de diversos autores, como Gramsci (1979), Habermas (1984), Bardin (2009) etc, para fundamentar uma reflexão que considera a influência do público espectador sobre a angulação da informação jornalística produzida pelos grandes meios de comunicação que, neste caso, podem formar e conformar a produção do código nas mensagens à fatores como a leitura do conteúdo audiovisual pelas pessoas. Assim, a pesquisa busca entender melhor como alguns mal entendidos na comunicação podem, eventualmente, influenciar nas representações dos fatos pelo telejornalismo seguindo uma tendência à adaptação a alguns sentidos predominantes na trama social, em um dado momento. A proposta é seguir uma linha teórica que compreenda um viés sobre o exercício de uma Hegemonia na sociedade atual como um processo que ocorre na/pela Mídia e, que reconfigura-se de um modo contínuo entre os atores sociais e os grandes meios de comunicação. Nesse âmbito, também englobaram-se noções pertinentes ao estudo, como a cultura de convergência, o Materialismo Cultural e uma metodologia de Análise de Conteúdo para, assim, edificar uma argumentação baseada em empirismo acerca da ocorrência de novas possibilidades de Esferas Públicas no espaço Digital e, nas quais, existem dados que podem ser interpretados e indicar uma materialização para alguns sentidos sociais coincidentes acerca da representação telejornalística produzida pelas emissoras Rede Globo e Tv Bandeirantes ao surgimento dos protestos e, a expressão de um público espectador que, corriqueiramente, interage com a Mídia por meio do Espaço digital. / The street protests, wich took place in June of 2013, were expressive sociopolitical events that affected the brazilian society´s daily life as a whole. The relevance of this type of event usually causes people to demand elucidation through the mass media, especially in television journalism. In this regard, the performance of the commentator Arnaldo Jabor and the presenter José Luís Datena during the beginning of these protests in 2013, as well as a process of reaction and correction initiated by the public, are intended to be utilized as objects of investigation. From this way, it is expected to understand the pragmatism of a mediatic mechanism of production and reverberation for social meanings related with the repercussion of an audience on the Internet, where people who use the YouTube platform become active participants in the communicative process from some Specific journalistic content. The development of this work is based on several authors, such as Gramsci (1979), Habermas (1984), Bardin (2009) etc al, to support a reflection proposal wich lead´s itself to the audience´s influence in the angulation of the journalistic information produced by the great Media, wich, in this case, can form and conform the production of the code in the messages to factors such as content appropriation by the current society. Thus, the research aims to understand better, how some misunderstandings in communication may, eventually, influence some representations of events by television journalism, following a trend toward adapting with some prevailing meanings in the society, at a cetain moment. The purposal of this study is to build a theoretical line that understands a bias about the exercise of a Hegemony in the current society, as a process that takes place in / by the Media and that resets itself of a continuous way between the social actors and the media. Reggarding this matter, some ideas pertinent to the study were also included, such as the culture of convergence, Cultural Materialism and a Content Analysis methodology to build a empirical argument about new possibilities of Public Spheres in the Digital space, in which there´s data that can be interpreted and indicates some type of materialization for some coincident social meanings about the news produced by Television broadcasters like the Globo and Bandeirantes with the emergence of the protests linked to the expression of a spectator audience that, usually, interact about the great Media and Daily Life on the Internet.

Various researches across the world have established that graffiti writing is a universal social practice. The actual occurrence or manifestation of graffiti is however far from being universal cross-culturally. It varies based on a wide array of social variables. This research therefore set out to interrogate the occurrence of graffiti writing as a unique social practice in Zimbabwean urban areas. Three Zimbabwean urban areas (Harare, Chitungwiza and Gweru) were specifically sampled for the collection of graffiti inscriptions on various surfaces which included toilet walls, durawalls as well as road signs. Graffiti data collected from the various surfaces was complemented by reader feedback contributions from The Herald and Newsday. Focus group discussions provided a third tier of data aimed at establishing participants’ multiple reactions towards the practice of graffiti. Analysis of data was done based on three significant sections of participants’ attitudes towards graffiti, urban street protest graffiti as well as educational graffiti collected from various toilet surfaces in urban areas. Participants’ attitudes towards graffiti revealed varied reactions towards the practice of graffiti. The reactions were partly influenced by the participants’ ages as well as levels of education and maturity. Age and maturity proved to be predictors of the extent to which participants were willing to be pragmatic in so far as the appreciation of graffiti writing is concerned. Older and more experienced and mature participants were thus willing to look past the ‘deviant’ nature of graffiti writing to consider the various pressures that force writers to take to the wall. Urban street protest graffiti is a term coined in this research to capture the unique type of graffiti that is written on various surfaces along streets in urban areas. This highly textual graffiti is drastically different from the post-graffiti commonly found in Western urban cities and is aptly referred to as street art. Urban street protest mainly manifested itself in Zimbabwean urban areas in two main themes of protest inscriptions directed towards the operations of Zimbabwe’s electrical energy supplier (commonly referred to by its former name of the Zimbabwe Electricity Supply Authority - ZESA) as well as through political inscriptions. Political inscriptions expose a high degree of nuances that have not been hitherto discussed in literature on political graffiti inscriptions. The research analysed how graffiti writing can be employed for both pro-hegemonic and anti-hegemonic purposes. Inscriptions in high schools and tertiary institutions highlighted a differential construction of discourse on a gendered basis. Inscriptions in female toilets indicated a tendency of graffiti writers to perpetuate dominant educational, health, traditional and religious discourses which assert male dominance. The inscriptions show a major preoccupation with restricting or policing of female sexuality by fellow students mainly through the discursive usages of social corrective Shona labels such as hure (prostitute) and gaba ([big] tin). These are labels that are virtually absent in graffiti inscriptions in male toilets which is suggestive of a situation whereby female inscriptions are conservative. A consequence of such conservatism in inscriptions in female toilets is that no new sexualities are reconstructed and negotiated through discourses in discursive spaces provided by the inherently private nature of toilets in general. Thus, cultural and religious normative expectations are regarded as still weighing heavily on female high school writers in the construction and negotiation of sexuality and gendered behaviours, attitudes, norms and values through discourses constructed through graffiti. In contrast, male inscriptions highlight a major subversion of dominant discourses on abstinence and responsible sexual behaviours and attitudes. Corrective social labels such as ngochani (gay person) are mainly employed to pressure males into indulging and engaging in heterosexual behaviours. Discourses constructed through graffiti inscriptions in male toilets also demonstrate how sexuality is constructed through debate on the appropriateness of marginalised sexualities such as masturbation and homosexuality. / African Languages / D. Litt. et Phil. (African Languages)

Various researches across the world have established that graffiti writing is a universal social practice. The actual occurrence or manifestation of graffiti is however far from being universal cross-culturally. It varies based on a wide array of social variables. This research therefore set out to interrogate the occurrence of graffiti writing as a unique social practice in Zimbabwean urban areas. Three Zimbabwean urban areas (Harare, Chitungwiza and Gweru) were specifically sampled for the collection of graffiti inscriptions on various surfaces which included toilet walls, durawalls as well as road signs. Graffiti data collected from the various surfaces was complemented by reader feedback contributions from The Herald and Newsday. Focus group discussions provided a third tier of data aimed at establishing participants’ multiple reactions towards the practice of graffiti. Analysis of data was done based on three significant sections of participants’ attitudes towards graffiti, urban street protest graffiti as well as educational graffiti collected from various toilet surfaces in urban areas. Participants’ attitudes towards graffiti revealed varied reactions towards the practice of graffiti. The reactions were partly influenced by the participants’ ages as well as levels of education and maturity. Age and maturity proved to be predictors of the extent to which participants were willing to be pragmatic in so far as the appreciation of graffiti writing is concerned. Older and more experienced and mature participants were thus willing to look past the ‘deviant’ nature of graffiti writing to consider the various pressures that force writers to take to the wall. Urban street protest graffiti is a term coined in this research to capture the unique type of graffiti that is written on various surfaces along streets in urban areas. This highly textual graffiti is drastically different from the post-graffiti commonly found in Western urban cities and is aptly referred to as street art. Urban street protest mainly manifested itself in Zimbabwean urban areas in two main themes of protest inscriptions directed towards the operations of Zimbabwe’s electrical energy supplier (commonly referred to by its former name of the Zimbabwe Electricity Supply Authority - ZESA) as well as through political inscriptions. Political inscriptions expose a high degree of nuances that have not been hitherto discussed in literature on political graffiti inscriptions. The research analysed how graffiti writing can be employed for both pro-hegemonic and anti-hegemonic purposes. Inscriptions in high schools and tertiary institutions highlighted a differential construction of discourse on a gendered basis. Inscriptions in female toilets indicated a tendency of graffiti writers to perpetuate dominant educational, health, traditional and religious discourses which assert male dominance. The inscriptions show a major preoccupation with restricting or policing of female sexuality by fellow students mainly through the discursive usages of social corrective Shona labels such as hure (prostitute) and gaba ([big] tin). These are labels that are virtually absent in graffiti inscriptions in male toilets which is suggestive of a situation whereby female inscriptions are conservative. A consequence of such conservatism in inscriptions in female toilets is that no new sexualities are reconstructed and negotiated through discourses in discursive spaces provided by the inherently private nature of toilets in general. Thus, cultural and religious normative expectations are regarded as still weighing heavily on female high school writers in the construction and negotiation of sexuality and gendered behaviours, attitudes, norms and values through discourses constructed through graffiti. In contrast, male inscriptions highlight a major subversion of dominant discourses on abstinence and responsible sexual behaviours and attitudes. Corrective social labels such as ngochani (gay person) are mainly employed to pressure males into indulging and engaging in heterosexual behaviours. Discourses constructed through graffiti inscriptions in male toilets also demonstrate how sexuality is constructed through debate on the appropriateness of marginalised sexualities such as masturbation and homosexuality. / African Languages / D. Litt. et Phil. (African Languages)