Thesis advisor: Betty Leask / Universities around the world are increasingly adopting internationalization strategies, which call attention to intentionality in using the curriculum and strategic regional networks as ways to achieve university agendas. Internationalization of the curriculum (IoC) endeavors are typically led by a select group of individuals within a single university, and often struggle to gain diverse wide-spread support within the university community (Leask, 2013). However, university networks, which demand interconnectivity, have been argued to “constitute the core of internationalisation,” and present varied academic opportunities for engagement that expand channels of information sharing and knowledge creation (de Wit & Callan, 1995, p.89). Therefore, university networks have unexplored potential in providing unique learning opportunities for member institutions’ faculty and staff in internationalizing their curricula, while advancing their institution’s internationalization agenda. Through a framework of network theories, professional learning theory, and an internationalization of the curriculum conceptual framework, this study investigated faculty and staff engagement with one network, and how their engagement has influenced conceptualizations of internationalization of the curriculum. Drawing from semi-structured interviews with fourteen members of faculty and staff from two of five universities in a European university network, the results demonstrate that this network supports faculty and staff in contextualizing and conceptualizing internationalization. The analysis points to the differences in conceptualizations of IoC, depending on the level of faculty and staff engagement with the network. The diverse representation of faculty and staff at network events created significant interactions where individuals were able to validate and share their experiences and expertise related to internationalizing curriculum, as well as critically examine their own approaches and university policies. Faculty and staff engagement with the network resulted in mature conceptualizations of internationalizing curriculum, and contributed to a greater adaptability to working in changing, intercultural environments. The study suggests that engagement in this network is conducive to the internationalization of one’s academic Self, and to fostering a greater sense of regional camaraderie (Sanderson, 2008). Finally, the results of this study demonstrate one university network’s ability to engage an increasing mass of reflective faculty and staff that are aware of internationalization and its implications for their learning environments. The contributions of this study are significant for university leaders, scholars, and practitioners, and especially those working in the nuanced intersection of internationalizing curricula and university networks. / Thesis (MA) — Boston College, 2020. / Submitted to: Boston College. Lynch School of Education. / Discipline: Educational Leadership and Higher Education.

As scholarly institutions enter a new era of hyper-competition, seeking innovative ways to engage with student populations has become central to social media marketing efforts. Developing strategies and tactics to interact with existing student populations presents new challenges for marketing departments, as well as the stakeholders who are often asked to provide user-generated content. Strong ties among stakeholder relationships can enhance communication with effective outcomes; however, it is the weak ties that may have the most impact. This study draws on existing literature regarding Strength of Weak Ties Theory and faculty and student surveys in East Tennessee State University’s Clemmer College were conducted, to explore how ethos, pathos, logos, and Kairos can be leveraged in earned, owned, and shared media. This data is then used to inform future marketing campaigns that use professor-student engagement.

The National Center for Complementary and Integrated Health, National Institutes of Health, U.S. Department of Health and Human Services, has highlighted a need for research to better understand the usage of complementary and alternative medicine practices. The purpose of this study was to investigate the flow of complementary and alternative medicine information among yoga practitioners. The study consisted of 51 yoga practitioners from 7 yoga studio locations. This mixed-methods study used interviews, surveys, and field notes to collect data. Content and social network analyses provided supporting evidence for Rogers' diffusion of innovations theory and Granovetter's strength of weak ties theory. Key findings included a preference for face-to-face communications, students having both strong and weak relationship ties to directors and instructors, and yoga being the top recommended practice. The study suggested that yoga practitioners related to complementary and alternative medicine information through the lens of their friends and relatives, sought information from trusted sources, and used this information to determine which practices were right for them to pursue.