The thesis is divided into four main parts -- introduction, theoretical part, practical part and conclusion. The main task of the introduction is to introduce the issue of the thesis to the reader. Key questions determining the frame of the thesis are presented in the introduction part. The theoretical part describes the theory of a business plan. In this part we can find a theoretical description of the company profile as well as external and internal analysis which determines the company strategy and describes the financial plan. The practical part follows the theoretical part which means that it applies the theoretical knowledge on to praxis. In the conclusion the author makes comments on the key questions determining the contents of the plan, summarizes other knowledge and outcome resulting from the work and finally decides if it is possible to realize the business plan.

The goal of this work was to evaluate the order of student accounts in terms of advantegousness, which are offered by banks on the domestic banking market. Not only theoretically, but also using quantitative methods. Firstly, the current offer of students products on the domestic market was explored, then a survey among some students was made in order to determine which student accounts are the most favourite ones, most commonly used and why. By using methods multiple-criteria evaluation of alternatives clients can make an easier decision when choosing from a large number of specified criteria. Afterwards, an appropriate evaluation criteria were fixed and evaluated in terms of profitability of individual alternatives by using methods of multiple criteria evaluation. For all analysed students, the account called - U konto pro mladé from UniCredit Bank was clearly selected as the best one. On the contrary account FRESH from Česká spořitelna appeared to be the mist disadvantageous one. According to the questionnaire, this account is owned by the majority of young respondents.

This diploma thesis is concerned with the comparison of student slang word-formation processes in Czech and English gained in a form of a questionnaire spread among Czech and English students of secondary schools and universities. The thesis is composed of two parts the theoretical one and the practical one. The theoretical part deals with varieties of Czech national language, with slang in general, it is focused on student slang and on productive ways of forming slang words in both Czech and English. The essence of the practical part is to perform a comparative analysis of word-formation processes of selected words and also to make a dictionary of student slang expressions.

The aim of this thesis was to analyze student bank accounts offered by selected banking institutions in Czech Republic. This analysis and following evaluation was based on study of offered products as well as on a questionnaire survey which was focused on interest about student bank accounts, satisfaction, use of banking services and other products. This thesis consists of two parts, theoretical and practical. The theoretical part deals with the issue of banking, describes student bank accounts. The practical part contains comparison of selected bank accounts, evaluation of the questionaire and evaluation of established hypotheses. This thesis could help to potencial clients with the choice of the bank account. However, it is not easy to recommend one product.

Thesis explores communication strategy of Komerční banka, a.s. with a focus on the Youngsters. The aim of this thesis is an analysis of previous and current campaigns, corroborated by original research. The thesis comprises six chapters, the first two chapters dealing with theory, the rest dealing with empirical findings. The first chapter discusses the difference between marketing and commercial communication and kinds of commercial communication; the second chapter delves into the issue of communication strategy, its types and development. The third chapter consists of a presentation of Komerční banka, a.s. including an evaluation of the competition; the subsequent chapter discusses the characteristics of the G2 brand, its target group and includes an SWOT analysis. The content of the fifth chapter is a description of previous communication and of new communication campaign of the G2 brand. In the conclusion of the thesis, research results are assessed and future steps are recommended.

Vegyna is a students club with option of vegan eating. An integral function of the club is also the possibility of informal meetings, hanging out, thinking, organizing workshopes, lectures, screenings, etc.

The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.

The aim of this diploma thesis is an analysis of financial products for students in the Czech Republic and the chosen country of the European Union. The theoretical part describes the basic concepts related to banking, financial mathematics and decision-making models. In the practical part individual student accounts are analyzed and then two model examples for the monthly costs account and for multi-criteria decision-making methods are processed.

This diploma thesis deals with issue of communication campaigns planning in the environment of Czech non-profit organisations sector which is characterized by specific approach to communication and quite limited financial resources. Theoretical part of the thesis analyses problematic of marketing and creation of marketing mix. It is also focuses on description of communication mix itself and all of his elements. In conclusion, theoretical part describes Czech non-profit sector and specifics of communication which need to be followed. The second part of the thesis focuses on the case of Prague Student Summit Project, its history and how the project is being implemented. It also defines main competitors and their possible influence on the project itself. The third and final part consists of strategic situational analysis and analysis of current communication mix. SWOT analysis, based on synthesis of strategic situational analysis and current communication mix analysis, then results in proposal of the new communication strategy which could be used by the project organizers in the future.

In this diploma thesis, I focus on the main principles of the HandJet mobile printer. This printer is mostly intended for industrial use to mark products and spaces with 2D and EAN codes. Despite the purely utilitarian function of the printer, I have decided to use it for artistic purposes. I look for its potential in application in the field of graphic design and art. I record the process as a part of the work process of a graphic designer when delivering assignments via research, sketching, and automatic drawing. The key aspect is the exploration of the possibilities of visual form. The result is a series of prints presented in the form of an installation.