by Chui Pui-Wah, Wong Wing-Ho, Wu Xiujuan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 88-89). / Questionnaires in Chinese. / ABSTRACT / ACKNOWLEDGEMENTS / LIST OF TABLES AND FIGURES / TABLE OF CONTENTS / CHAPTER / Chapter I. --- INTRODUCTION --- p.3 / Chapter II. --- METHODOLOGY --- p.6 / Primary Research --- p.6 / Exploratory Study --- p.6 / On-site Interview --- p.7 / Questionnaire --- p.7 / Secondary Research --- p.10 / Limitations --- p.11 / Chapter III. --- COMPANY BACKGROUND AND INDUSTRY ANALYSIS --- p.12 / Company Background --- p.12 / Life Insurance Market Environment in China --- p.14 / Strong Economic Growth --- p.14 / Economic Reform Creates Needs for Private Insurance --- p.15 / Opportunities for Foreign Life Insurer upon China's WTO Accession --- p.16 / Future Development of life Insurance in China --- p.22 / Nanjing ´ؤ An Attractive Market for AIA --- p.24 / Chapter IV. --- AIA IN THE MAINLAND CHINA --- p.27 / Business Expansion --- p.27 / Market Share --- p.28 / Promotion by Building Good Will --- p.29 / New Concepts brought to China Insurance Market --- p.30 / Problems Faced --- p.30 / Chapter V. --- DATA ANALYSIS --- p.32 / Demographics --- p.32 / General Findings --- p.35 / Consumer Behavior Analysis --- p.40 / AIA and its rivals --- p.45 / Further Findings Tested by Null Hypothesis --- p.54 / Conclusions --- p.58 / Chapter VI. --- RECOMMENDATIONS FOR AIA --- p.61 / Target Customers --- p.62 / Product --- p.62 / Pricing --- p.64 / Promotion --- p.65 / Distribution --- p.67 / Chapter VII. --- APPENDIX --- p.69 / Chapter VIII. --- BIBLIOGRAPHY --- p.88