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Tato diplomová práce analyzuje úlohu a metody vedení pracovníků na základní úrovni managementu formou případové studie na břeclavské pobočce firmy AutoCont CZ, hotelu Terezka, Molitanové divize firmy Gumotex a. s. a navrhnout možnosti zvýšení její účinnosti. Obsahuje charakteristyky stylu vedení, efektivní vedení, řešení lidských potřeb, motivaci a jednotlivé manažerské role.

This thesis deals with pedagogical and health education in the field of adequate lifestyle with adolescents in the age 17-18 years. The aim is to analyze the issue of adequate lifestyle of adolescents and to build an intervention program for adolescents in order to be able - after their graduation - to include adequate components of lifestyle permanently into their daily life. In this text there is also analyzed a typology of adolescents lifestyle. The research provides evidence of positive impact of intervention program feedback in relation to the physical, mental and social health of adolescents. It was found that adolescents are able to plan adequate components and incorporate them into their lifestyle. In the initial phase an expert can be recommended for adolescent education in order to help them with planning of an adequate program, to oversee the correct implementation and to lead them to permanent independence. Conclusions and recommendations are drawn for planning adequate lifestyle with adolescents, for education and selfeducation in everyday life.

Lifestyle market segmentation can be very supportive for a successful marketing strategy of a company. However it is not clear whether lifestyle market segmentation is efficient and ethical or not. Several market segmentation concepts such as Cross-Cultural Consumer Characterization, VALS, PRIZM NE, Mosaic, ConneXions NE and GfK Roper Consumer Styles are analyzed in order to give an extensive overview of the offered concepts. The observation of efficiency issues in regards to market segmentation comes to the result that there is a significant lack of empirical data and a shortage of determined factors which can improve market segmentation efficiency. Moreover, lifestyle market segmentation cannot be exclusively identified as ethically right or wrong, but depends on the individual ethical decision-making of a marketer.

The present thesis focuses on the classification, description and comparison of evaluative adjectives occurring in two lifestyle magazines, Cosmopolitan (for women) and Esquire (for men. The theoretical part presents general information on evaluation and evaluative language, local grammars, lifestyle magazines and differences between the use of language by women and men. The material for the analysis is drawn from online articles published by Cosmopolitan and Esquire which are part-of-speech tagged using the freeware Part-Of-Speech tagger TagAnt, the analysis is carried out using the corpus analysis software AntConc. The initial part of the analysis describes and compares the most frequently used evaluative adjectives in the two corpora. The final section uses the patterns presented in the theoretical part of the thesis as a starting point; the two corpora are searched to find their occurrences, potential variations and patterns that have not been described previously. Key words: Evaluation, lifestyle magazines, local grammars, evaluative patterns

Diploma thesis discusses yuppie lifestyle and its successor bobo lifestyle in the context of postmodern transformation of society. Through the construction of weighted additive index of yuppie and bobo lifestyle the study is asking whether the young, economically active Czech population tends to these ways of life, or even has their representatives, to what extent they meet the American image of yuppies and bobos, which is their socio-demographic profile and mutual relationship. These questions are examined twice, in 2001 and in late 2011 and 2012, so we can observe development of these two lifestyles in terms of Ingelhart's transition theory from materialist to post-materialist values . The thesis shows that we can find a group of people professing the whole set of yuppie atittudes and also a group that is with some reservations similar to bobos. Detected high rate of closeness of both lifestyles, however, leads to a redefinition of purely materialistic yuppies for the Czech environment and to identification of yuppie lifestyle with post-materialist consciousness. Bobos are permanently characterized only by university education, pos-materialistic yuppies also by the highest personal income and household income. Number of post-materialist yuppies is more than twice bigger than bobos, during the...

The Master's Thesis deals with the marketing research of the body image meaning in female and male life style magazines chosen. The main aim is to analyze the advertisement using the quantitative content analysis and to identify the most common elements presented, furthermore to analyse these elements based on the data obtained and to find out the difference of human body presented when female and male are the target groups. The secondary aim is defined as to prepare this analysis for the front-page of magazines chosen as well. The thesis is divided to several parts. The first part deals with the basic theoretical background of marketing communication focused on daily press, next section concentrates on the body image issue and self body feeling. The nature of practical section is the content analysis evaluation, summary of data obtained and drawing a conclusion together with marketing suggestion.

The thesis addresses issues of body image in a marketing context. The aim of the thesis is to affect elements of the body image of persons shown in the printed local and foreign media, determine the extent to which people look identical and how it differs. Part of the objective is to affect the factors leading consumers to solve their dissatisfaction of how they look like by looking for the help of plastic surgery. The work is divided into theoretical and analytical part, the theoretical part gives the reader the opportunity to become familiar with the issue of body image and provide him better orientation in the analytical section. The analytical part is focused on the content analysis of the Czech and U.S. version of Cosmopolitan magazine, but also includes an analysis of secondary data, namely database Market Media Lifestyle and also the results of research "Perceptions of Aesthetic Plastic Surgery."

This document describes the concept of music style recognition. It gives a quick reference to the digitalization of music data and storing music data in computers. It also mentions features used for music style recognition and their extraction. The main part of this document compares the successfulness of music genre recognition using features extracted directly from audio data in mp3 format and features extracted by usual analysis.

The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.