The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.

The diploma thesis presents own research method for examination of speech formations. It focuses on examination of televised political debates. The method applied here may be characterized as an organized hermeneutic analysis of political discourse. Through the application of an analytical - philosophical approach (e.g. application of the theory of maxima, illocutionary acts evaluation, and analysis of arguments and verification of their truthfulness), the method allows us to establish objective facts of the debate as well as some personal features of debate participants. To examine texts, the theoretical knowledge of distinguished authors (J. J. Austin, K. Bayer, T. A. van Dijk, N. Fairclough, H. P. Grice, J. Habermas, J. Kraus, G. N. Leeche, J. R. Searl, and others) have been made use of. In addition to the literary survey, the thesis also includes the argumentation in respect of selection of the method, selection of talk shows, transcript of debates from TV records, transformation of the text into an analysable form, and research methodology. Accordingly, a specific communication model of programme is drawn up, the talk show discourse is analysed as a whole, and the styles and argumentation of selected participants are examined and analysed, which is followed by a comprehensive assessment of the...

The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch).

The dissertation thesis Last Paintings deals with the issue of the last works of the authors at the end of the work. This question represents a complexly unexplored topic in the field of Czech art history. Last paintings are often so different from the previous work. So they may in specific cases give rise to a discussion: Have we include them or better give them to brackets in the artist's work as an excess and not too much deal with? Rather the second alternative is happening. In a wide range of possible focus, the work focuses on last works of modern and contemporary art history. Because such a group or category of art within the Czech art history has not yet been considered, it focus on Czech authorship. The selected iconic world's last works are presented for comparison at the end in a quick overview. Given the topic of the departure of a man from this world, tis work outlines the cultural anthropological bases, their symbolism, it reflects the iconography of last paintings. It offers options for categories, which appear to be diversified, permeating, and beeing rather as auxiliary matter. The main weight of the work is based on selected case studies of individual authors. On the basis of case studies with the implied support of analytical psychology, the last paintings appear as a guide to...

This diploma dissertation is dealing with problems of life quality, whose indivisible part is a subjective well-being, in contex of leasure time as an important area, providing increase of life quality for individuals, and thereby for the whole society. An important factor, which influence the quality of life and using of spare time is the life style. Values, that the subject receives, influence his life style and his view of leasure time area, as the way of its exploitation. There are also mentioned some research conclusions, which had been specialized for value orientation area, life satiafaction and spare time.

The theme of my diploma work is The Questionnaire of Interactive Style of the Teacher. This work consists of the theoretical and the practical part. In the theoretical part I introduce the questionnaire of interactive style of the teacher and engage in the social interaction between the teacher and student, the pedagogical communication, the assessment of students, the climate of the school and class. I describe the older school age from the viewpoint of developmental psychology and the personality of teacher too. In the practical part I describe the questionnaire of interactive style of the teacher and present results of my research when I used the questionnaire in several classes and at several teachers. Apart from results I described the course of work with this questionnaire in these classes, the atmosphere, questions and the following discussion. The aim of my diploma work was, on the basis of acquired materials, to show teachers the possible way of processing and the application of this questionnaire.

The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.