To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. Nokia has proved to be foreseeing and wise enough to not only enter that market, but also climb up the ladder of success and stay there for a decade. This work aims to give a clear and thorough picture of Nokia’s successful strategy in penetrating the Chinese market. It follows and explains the steps Nokia took back in the days in building strong brand awareness and thousands of loyal customers in the face of the Chinese consumer. Its purpose is not only to tell the story of success, but also to teach important lesson future investors and perhaps give a precious insight into the topic. The Chinese market needs to be studied and analyzed as well in order to build a better understanding for it. We need to find out how they feel, what they think and what factors influence their behavior and finally how to approach them. A series of different research methods like secondary data, personal and group interviews, and online survey will be used here. The approach in this study will be inductive, where specific theory will be developed based on research.

Nowadays we can meet instead of the traditional approach to teaching math also Hejný method in schools. The aim of this thesis is to compare two groups of students (traditionally lead and lead by Hejný method) and their strategies for solving problems of the type of equation, and to compare how successful their solutions are. For the group which is taught traditionally, there were chosen the pupils in the 4th and 5th grade of primary school, who used to use the textbook of the series Alter. In the other group there were chosen pupils who use the textbooks by Hejný et al. Before the experiment there had been selected and formulated tasks for the experiment itself. A part of the experiment are also interviews with selected students. KEYWORDS strategy, successful strategy, non-successful strategy, transmisive and constructivistic way of teaching, the type of equation tasks, pupil's solution of the problem