In the two years 1994 and 2013 the focus of the Swedish media in the school debate has been on segregation, freedom of choice, and support for weak students. In 2013 while the media was still united on the above issues the overall emphasis is on profitability. In 1994 the focus was more on weak students who in 2013 are considered unprofitable. The purpose of this essay is to study the Swedish media and their debate on Swedish schools and witch concepts related to "one school that fits all" in the year 1994 and also in 2013. We have analysed related articles and their concepts, norms, and values to see if there are any differences between their focus on the said issues in the two years. We have also studied the ideas and concepts that came under scrutiny and discussion in these two years, and shall investigate if there are differences in the debates conducted in 1994 and those conducted in 2013.