Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2000. / Includes bibliographical references.

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In this thesis, Taiwanese Aboriginal Literature from the mid 1980s is the focus of discussion. The material I will cover includes literature in the genre of poetry, prose, fiction and song lyrics. I situate my thesis in the field of literary and cultural studies based on contemporary aboriginal writing. Application of postcolonial-colonial discourse, such as diaspora and articulation, explicates the close relationship between the socio-political context and Taiwanese Aboriginal Literature, in particular, the process of re-construction of aboriginal identity. My thesis develops from the following hypothesis: firstly, the concerns expressed in aboriginal writing are closely tied to social and cultural issues, such as the disruption, or construction of aboriginal heritages, under or after the rule of colonial governments. Secondly, as a result of broader changes in Taiwanese society, writers’ focus and strategies change with their specific social environments. To compare the shared and different characteristics of aboriginal writing and to summarize its development, I examine two periods of Aboriginal Literature and relate them to the internal and external factors pertinent to the writing. Chapter Two and Three contain textual analysis of Aboriginal Literature. Chapter Two “The Pre-Shanhai Period” introduces literature by Walis, Hu Defu, Monaneng, Tien Yage and Wenchi. These are works closely related to aboriginal political movements and deal with the disruption of indigenous communities. Chapter Three “The Shanhai Period” discusses Taiwanese Aboriginal Literature of the Shanhai Period through the works of Auvini, Lanpoan, and Vava. The findings illustrate the validity of the above hypothesis through discussion on the relationship between theme and period, change of writing position as a result of the social contexts of the time when the writer wrote, and strategies aboriginal authors deploy to reconstruct aboriginal identity. The two periods of literature show changes in aboriginal writers’ speaking positions, that is, as pan-aboriginal speakers, or as tribal speakers, or as individuals. In its first stage of development, Taiwanese Aboriginal Literature was a discourse about survival and about appealing for justice. Writers wrote to make sense of the world in which they live. In writing they asked questions pertinent to their identity: first, “What does it mean to be born as a Taiwanese Aboriginal, or as one of the Bunun people, or the Atayal people? Writers wrote mainly to counter the perspectives imposed by the colonizers, and to pass on indigenous knowledge. In the second stage of development, Aboriginal Literature reached a period of negotiation and border crossing between indigenous culture and colonial cultures. At this stage, many writers asked: “What does my traditional culture mean to me in modern society?” Out of speculation on cultural differences, they wrote to know themselves so as to position themselves in a challenging modern, globalized society. Through this process aboriginal writers attempted to build up aboriginal subjectivity in Taiwanese literature. This study demonstrates that the writing position and strategy of identity construction in Taiwanese Aboriginal Literature shows a development from a literature of resistance to a literature of cultural building and self-examination. It is from the Shanhai period onwards that Taiwanese Aboriginal Literature gradually seeks and forms a literary norm. The literature under study manifests diverse expressions of identity. The writing process further demonstrates a dialogue of aboriginal writers with mainstream society, a constant diasporic process of generating new indigenous subjectivity. As such, the study brings an understanding of Taiwanese Aboriginal Literature to Western readers and scholars to facilitate future studies in this field.

Thesis(M.S.)--Auburn University, 2006. / Abstract. Includes bibliographic references.

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published_or_final_version / Japanese Studies / Master / Master of Philosophy

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This thesis provides a genealogical account of ‘Taiwanese’ as a national identity. Genealogy is a way of writing a history of the present that de-familiarises us from what we now take for granted by revealing in detail how things were otherwise. As argued in this thesis, Taiwanese identity, in ontological terms, exists only in discourse. It is a way of talking and doing things relative to what sort of people the Taiwanese are; every word and action contributes to the idea that there is such a thing as ‘Taiwanese-ness’ and helps to substantialise the qualities/features attached to it. This thesis conceptualises Taiwanese identity as having no fixed, essential, or permanent identity; rather, it is formed and transformed continuously in relation to the ways people talk and act. This thesis investigates various social practices/events in post-authoritarian Taiwan that incited people to talk about Taiwanese-ness. Certain things, with different positions, forms and organisations, were said and done, while other alternatives disappeared or were omitted and repressed. With various power relations, different discourses mutually intersected, interacted and competed. The social practices/events selected in this thesis include the production of knowledge, the publication of a comic book, an election campaign, and a political demonstration. It is crucially noted that the social practices/events analysed in this thesis are just a few of the numerous events that occur periodically or repeatedly. This thesis, in sum, is an attempt to understand how various social practices/events enable or disable certain ways through which people make sense of their past and their political lives, thereby coming to terms with their belongings, their allegiances, and their situated-ness. Taiwanese-ness is spoken of, not only literally but also symbolically, and it is this process of being ‘spoken of’ that constitutes the Taiwanese-ness – the birth of the ‘Taiwanese’.

Abstract The purpose of this study is to develop the strategy of Taiwanese film industry under the globalization. After comparing with different countries¡¦ film industry, analyzing Taiwanese current film industry, and interviewing key persons working in the film industry, I combine with all points to develop the strategy chart for Taiwanese film industry. This strategy includes the ways to build perfect teams, select proper topics, raise funds, produce professional films, operate effective marketing plans, and understand their customers, which help the film industry to work perfectly under business mechanism and will attract outside investors to invest in the film industry. About raising funds, filmmakers should raise funds under business mechanism to provide the clear business plan in details and invest their own money. The government should provide the deposit for the bankers to encourage them to loan money to filmmakers under the government guarantee money. Also, pre-sales contract can be a deposit for the bankers and filmmakers should buy completion bond to ensure the film will deliver on time. Most important of all is to set up a platform to help venture capitals or whoever are interested in investing films to quickly know how the film process runs. Also, the government should encourage companies to invest films by tax incentives. About producing films, collaboration is necessary, especially combining our creative directors with professional teams from Hong Kong. To invite actors or actresses from different courtiers will also have positive sales increase in actors or actresses¡¦ home countries. Also, filmmakers should choose the materials that are quite acceptable for the customers and involve different opinions from the west and the east. About returning, marketing teams should have clear marketing objectives, create return from relevant products, use combination marketing tools, choose right agents, strengthen negotiation power, provide exact numbers from box offices and familiarize customers¡¦ behavior.

The enlargement of the European Union (EU) in May 2004 has brought in ten new member states from central and eastern Europe (CEE). A new single market with bigger consumption population and inexpensive labor force has drawn the worldwide enterprises¡¦ attention; they see the emergence of business opportunities. There are also more and more Taiwanese enterprises showing interest in entering central eastern European market However, they have quite limited knowledge about CEE region in general. As a result, the crucial question every potential investor wants to ask would be: what are the key factors for Taiwanese entrepreneurs to successfully start a business in this overseas region? This research especially focuses on Taiwanese entrepreneurs having a small or medium business in Hungary, with the purpose of providing practical and analytical information to potential entrepreneurs. The target of the research is the successful Taiwanese entrepreneurs in Hungary. The methodology mainly follows the external/ internal environmental analysis. In the external environment part, first of all, by examining Hungarian economic indicators and development, and comparing them with the other CEE countries, we will find out the national competitive advantages of Hungary. Second, by looking into the industrial environment where Taiwanese businesses are situated, we can observe specific facts about the Hungarian market, the competitors and the industrial value chain relationship. In the internal environment part, through the in-depth case studies on three successful entrepreneurial enterprises in Hungary, we can conclude the managerial features they share in common. If we compare those with threats and opportunities in the external environment, we will discover the key competitive advantages for Taiwanese entrepreneurs in Hungary.