The collective body of U.S. legislation, colloquially known as the Farm Bill, authorizes a suite of practices and programs under its Conservation Title. This includes the Conservation Reserve Program (CRP), which incentivizes agricultural producers to remove arable land from production to enhance soil retention, improve water quality, and restore wildlife habitat. Conservation Practice 33: Habitat Buffers for Upland Birds (CP-33) was the first CRP practice to target wildlife habitat restoration. CP-33 incentivizes producers to reestablish native herbaceous vegetation along crop field margins. Producers are often concerned with the economic opportunity costs of CP-33 enrollment. I used yield data derived from 44 agricultural fields in the Mississippi Alluvial Valley, USA to compare the environmental and economic opportunities associated with CP-33 establishment. I used yield data to develop a revenue distribution function to illustrate CP-33 revenue as commodity prices fluctuate. I found that as commodity prices increase, CP-33 implementation becomes less profitable.

As human populations rise exponentially, agricultural production systems must be adapted to sustain ecosystem function. Government administered agricultural conservation programs may actualize greater gains in ecosystem services, including wildlife population gains, if conservation practices designed to target specific environmental outcomes are implemented strategically in agricultural landscapes. I evaluated multi-scale, multi-species, and multi-season avian population responses to a targeted native herbaceous buffer practice (CP33: Habitat Buffers for Upland Birds) under the continuous sign-up Conservation Reserve Program administered by the U.S. Department of Agriculture. CP33 is the first conservation practice targeted directly to support habitat and population recovery objectives of a national wildlife conservation initiative (Northern Bobwhite Conservation Initiative). I coordinated breeding season, fall, and winter point transect surveys for northern bobwhite (Colinus virginianus), priority early-succession, and overwintering birds on ≈1,150 buffered and non-buffered fields in 14 states (10 ecoregions) from 2006-2009. I also assessed northern bobwhite-landscape associations within each ecoregion to determine effects of landscape structure on observed northern bobwhite abundances. Breeding season and autumn northern bobwhite densities were 60-74% and 52% greater, respectively, over all survey points in the near term (1-4 years post-establishment). However, breeding season and autumn response and associations between northern bobwhite abundance and landscape structure exhibited substantial regional variation, suggesting northern bobwhite conservation and management should be implemented on a regional basis. Breeding season densities of dickcissel (Spiza americana) and field sparrow (Spizella pusilla) were up to 190% greater on buffered fields, whereas overwintering densities of several Emberizid sparrow species were up to 2,707% greater on buffered fields. Species sensitive to patch area or those requiring vegetation structure different from that provided by buffers exhibited limited, but regionally and annually variable responses to buffered habitats. Increased bird densities of several species in several seasons suggest wildliferiendly farming practices delivered strategically and requiring minimal change in primary land use can benefit species across broad landscapes when conservation practices are targeted toward specific recovery objectives. Targeted conservation systems combining multiple conservation practices to provide an array of ecosystem services may be a mechanism for meeting multifarious conservation objectives and enhancing biodiversity in agricultural landscapes.

Pollinator conservation has recently become a topic of greater interest and research around the world as native insect pollinator species increasingly face population declines. In the United States, growing concerns regarding food security and decreased biodiversity have led to the creation of programmatic and best management practices (BMPs) promotional efforts among governmental and non-governmental organizations. These efforts seek to support pollinators on public and private lands by addressing the primary causes of decline (e.g., habitat loss and increased chemical use). Although these organizations have worked diligently to increase awareness and applicability of programs to private landholders, there is still a gap in pollinator BMP adoption. The purpose of my dissertation was to address the pollinator BMP adoption gap through empirical research with two primary goals: 1) develop and test a measurement instrument to investigate the current state of adoption in Mississippi, landholder attributes, and attribute influence on adoption intentions, and 2) conduct segmentation analyses to develop preliminary recommendations for future educational and outreach efforts to increase adoption of pollinator BMPs. I used two sociological theories to develop a questionnaire consisting of constructs measuring landholder attributes, including Attitudes, Injunctive Norms, Perceived Behavioral Control, Intentions, Knowledge, and Communication Channel Use. I conducted a selfministered mail survey during summer 2018 and received a 38.5% effective response rate. Relative to the first goal, major findings from the research included evidence of reliability and validity for the measurement constructs, landholders having more favorable than unfavorable Attitudes regarding the use of pollinator BMPs on their properties, and Perceived Behavioral Control as the strongest influence on adoption intentions compared to additional landholder attributes. Relative to the second goal, major findings included the generation of four distinct clusters and three land use type segments that allowed for group comparisons and development of a recommended two-step targeted educational and outreach approach. My dissertation provided theoretical and substantive advances to the fields of adoption research and pollinator conservation from which future research and outreach efforts can grow.