近年中共在逐漸認知到台灣中南部民眾為擁護民進黨當局獨立訴求之強大力量後，相繼透過與台灣在野政黨合作、牽線，以及「放權讓利」式的大批「惠台措施」，冀求爭取農民好感與向心，進而潛移其政治意向。本論文的目的，乃是嘗試由最基層民意的觀點切入，探討中共此番作為的可操作性。作者以深度訪談 (in-depth interview)方式分析，農業貿易「惠台措施」的過程中，誰是真正的贏家? 再者，讓利措施是否真為解決台灣農產品產銷困境的及時雨？其真正意含為何？最後，農民對「中國」（中共）觀感能否因此變移？又是如何轉變?冀以跳脫一般的思維與視角，看待此一頗為特殊之兩岸經貿議題。 / Relations across the Taiwan Strait are complicated by “a deep political divide, but close socioeconomic integration.” China recently is aware of Taiwan farmers integrate huge power in the DPP’s independence advocacy, thus tries to sway their political tendency by utility of economic leverage in the form of tariff-free in fifteen species of Taiwan-grown fruit. Not knowing the effectiveness, this thesis aims at searching the truth by way of in-depth interviews with people of agricultural professional; and the narration reveals Taiwanese farmers are not the direct beneficiaries, sometimes even sufferers, in the whole process. Is fruit policy a carrot for Taiwanese farmers or a stick for the ruling government? The answer is hard to define. Other maneuvering tactics between the KMT and CCP and interests of fruit agents were hidden behind China’s so-called “good will” behavior.