Global ETD Search

1	Matte matters: When matte packaging increases perceptions of food naturalness Marckhgott, Eva, Kamleitner, Bernadette January 2019 (has links) (PDF) Matte surfaces, that is, those that are dull or lusterless not glossy and shiny, are a current trend in packaging. But does packaging surface affect what consumers think about the product inside it? We focus on consumers' perception of packaged food products at the point of sale. Using three experiments, we show that food in matte packaging can be perceived as more natural. Notably, the effect of matte packaging only holds for rather artificial products. When matte packaging increases perceptions of product naturalness, consumers also expect the product to be tastier and are more likely to buy it.
2	Eating Healthy Because I Enjoy It: Want-to Motivation Promotes Healthier Eating Through Perceived Tastiness of Healthy Foods Slagell, Kenneth C. January 2020 (has links) No description available. Psychology Social Psychology self-control social psychology intrinsic motivation want-to motivation dieting healthiness tastiness