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The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical products /Meeds, Robert January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 137-148). Also available on the Internet.
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The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical productsMeeds, Robert January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 137-148). Also available on the Internet.
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Relationship of characteristics of the research methods used in two subfields of geology and the growth of published research in those subfieldsStephenson, Mary Sue 12 1900 (has links)
The major problem addressed by this study was to investigate the relationship between characteristics of the research methods used in selected subject subfields. In order to carry out the investigation a non-experimental design was employed, and an evaluative instrument was developed for assigning a quantitative score to published research based on characteristics of the research methods utilized. Evaluative scores were thus assigned to 244 randomly selected research studies drawn from two scientific subfields manifesting different rates of growth.
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