Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. / Includes bibliographical references (leaves 111-113). / The Internet has created a revolution in business. It is allowing companies to connect like they have never been able to previously. Traditional companies are having to radically transform themselves as new business models become possible. These same companies are falling over themselves to cash in on the stratospheric corporate valuations brought on by the new economy, and at the same time are in a desperate battle with the same new economy companies to keep their customers, margins, and market share. However, the first shots of another revolution are being fired. Within five years, these same companies will be repeating their acts of desperation as the Web goes wireless. Today, mobile phones have become ubiquitous tools for many businesses allowing employees, customers, and suppliers to stay better connected. However, wireless voice is only the beginning. As wireless data transmission becomes possible, the Internet turns mobile, and entirely new disruptions in the business world will be created. Where the Internet changed how business was conducted, the wireless Web will change where business is conducted, and just as the Internet has become strategically important to almost every company today, so will the wireless Web be just as important to companies tomorrow. Complicating the matter, the mobile telecommunications industry is in a dramatic state of flux. Not only are handset manufacturers seeing exponential growth in mobile voice communications, but are also now beginning to grapple with the issues of data delivery over mobile devices. These next generation mobile devices will not only have to deliver voice services, but will also have to deliver data services such as email, e-commerce, and other Internet applications. This paper will address the strategic issues being faced by three mobile device manufacturers: Ericsson, Nokia, and Siemens. Furthermore, we will examine the effects the convergence of handheld and wireless devices, the multitude of standards, and the consolidation of industry players will have on an already competitive and complicated industry. / by Andreas von Meyer zu Knonow and Mann A. Shoffner. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. / Includes bibliographical references (leaves 109-112). / Research was done on several public sources to identify the 828 practices of two players in the computer hardware industry. As key players in a technology intensive industry, such as computer hardware, yet coming from different starting points, IBM as an incumbent and Dell as an attacker should provide insights in key success factors in e-commerce and their application to a more general group of players in other industries. A framework for analyzing the specifics of the 828 strategy for these two companies was developed. This framework was an adaptation and evolution of the Value Chain and the Integrated Value Chain concepts. This framework provides a better understanding of the relationship between the 828 strategy and the overall strategy of the company. From the results achieved by these companies' 828 practices, several conclusions and recommendations were drawn for IBM and Dell. Specific recommendations on the key issues brought about by the Internet in areas such as channel restructuring, customer relationship management and trends towards providing full customer solutions are provided. This work also shows how specialization and partnerships will play an increasingly important role for computer hardware vendors, as clients look for integrated solutions and one stop buying for products and services. An assessment of the future challenges brought about by new marketplaces such as e-marketplaces, specifically 828 exchanges, shows how companies need to be prepared to embrace e-business rather than e-commerce in order to survive. Other new challenges are analyzed, particularly those related to the commoditization of the computer hardware industry, the birth of PC substitutes, such as wireless appliances, and the use of the Web as the software holder. Finally, a partnership or strategic alliance between these two companies is discussed as a plausible strategy to leverage on their distinct core strengths: Dell's capability to effectively manage outsourcing and the direct channel, and IBM's skills on building in-house capabilities for creating new service lines and developing world class software. / by Adriana Maria Noreňa [sic]. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Includes bibliographical references (leaves 63-65). / Innovation and rapid fielding ("commercialization") of superior technology has been a key element in the United States military's strategy throughout its history. Maintaining this edge in the current environment of increased rate of technological change but dramatically reduced military procurement budgets will require strategically developing the most cost effective systems and optimizing the productivity of new product development teams. An emerging framework for a "metrics thermostat" based on an agency theory model for selecting and prioritizing metrics for product development teams has shown promising results in two commercial applications. This study focused on applying this framework to one of the government's largest procurement organizations, the Naval Sea Systems Command (NA VSEA), the Navy Department's central activity for designing, engineering, integrating, building and procuring U.S. naval ships and shipboard weapons and combat systems. A working metrics hierarchy and construct was developed. Desired outcomes or profit analogies were defined to value and differentiate strategic priorities, enabling metrics and covariates. Five strategic priorities aligned with NA VSEA' s stated goals were selected for the study and enabling metrics and covariates directly impacting these strategic priorities and desired outcomes were defined. Approximately 50 product/systems were identified and investigated to varying degrees. Significant progress was made toward populating the defined data fields for the selected data points/systems. Preliminary analyses offer hope that the combination of a large data set and broad, robust metrics will reveal meaningful correlations and leverages. The data sources have been largely been identified but substantial data collection remains to be done. As this is completed, comprehensive regression analyses will be performed to determine the relative effectiveness of the strategic priorities and enabling metrics. These results, and corresponding directions to program mangers on which strategies and metrics to emphasize and which to de-emphasize, will be validated by NA VSEA experts. / by Carl B. Frank. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Includes bibliographical references (leaves 48-51). / The topic of this thesis is focused around the new possibilities in the field of market research opened with the advent of the internet, in particular around the use of web interfaces to perform conjoint analysis, a market research technique based on comparisons between pairs of potential product configurations to compute the perceived relative utility of each of several product design attributes. We first overview conjoint analysis and the online market research industry in general, so see how the use of the internet for this purpose can reduce the cost of these analyses in more than an order of magnitude due to a better accessibility to test customers, a cleaner and faster interface, and the possibility of reducing the number of questions necessary to compute the utility functions using an adaptive technique that generates optimal questions with dynamic web content as the test proceeds. We then study the issues related with the automation of web sites for performing this type of analyses without having to redesign the interface, with the introduction of dynamic content web technology for adaptive conjoint analysis, and with the possibilities offered by this technique towards fast segmentation of incoming customers. Finally, we report the first implementation - to the best of our knowledge - of an actual web architecture that uses a novel adaptive conjoint algorithm and automates the whole analysis setup process. / by Julio M. Faura. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2006. / Includes bibliographical references (leaves 106-109). / "When you write a book, you need to have more than an interesting story. You need to have a desire to tell the story. You need to be personally invested in some way. You need to care about it." Malcolm Gladwell Author, "The Tipping Point". "I have never thought of writing for reputation and honor. What I have in my heart must come out, that is the reason why I compose. " Ludwig van Beethoven. The above quotes answer the basic question that many people have asked me (and I have asked myself): Why are you writing a thesis? The answer is simple: I believe there's a story to be told, and I have a personal passion for the subject. This thesis will analyze the patterns and practices of contemporary software startups. Though much has been written about software companies and much has been written on startups, I'm primarily interested in the intersection: software startups. More specifically, I will explore contemporary software startups that were started after the Internet bubble burst. About The Website: onstartups.com / As part of the thesis writing experience, I started a blog called "OnStartups" (http://onstartups.com) where I have been posting articles on software startups. More information on the onstartups.com site is included at the end of the thesis. My passion for learning more about software startups, the opportunity to work with two exceptional individuals as co-advisors and the overwhelming response to my onstartups.com website are my primary motivations for this thesis. Onward! / by Dharmesh Shah. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. / Includes bibliographical references (p. 61-63). / Alliances have been increasingly used in many industries as a way of obtaining competitive advantage. The enterprise storage marketplace is one in which alliances have been frequently used by many big players. In this paper, a comprehensive list of storage related alliances was compiled. The list covers a five-year period from 1995 to 1999, and the six leading domestic enterprise storage manufacturers including EMC, IBM, Hewlett Packard, Sun Microsystems, Dell, and Compaq. Six forces that have led to the alliances in the enterprise storage space were identified. The alliances were broken down into three levels . based on the strategic importance of an alliance and the amount of effort involved. With the data obtained from press and company news releases, we were able to categorize the alliances with regard to the six forces. However we were not able to determine the level of each alliance due to the Jack of inside information regarding the true goals and processes of the alliances. Nevertheless we believe the evaluation methodology is worth presenting and the work can be completed once the information becomes available. A comparative analysis of the storage-related alliances for each of the six leading storage vendors was conducted. The analysis touched upon the firms' product positioning, competitive advantage/disadvantage, and the use of alliances. The thesis also discusses if and how the alliances were linked to business strategy. / by Jennifer Xiaoying Zhu. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. / Includes bibliographical references (p. 99-101). / The technology platform in the research and development of pharmaceutical drugs is changing dramatically -- from the traditional trial-and-error method to modem sophisticated methods that use Combinatorial Chemistry (CC), High Throughput Screening (HTS), and Gene Technology. Since the beginning of the 1990s, pharmaceutical companies have actively invested into such technologies. Some investment has been in-house, but many companies have acquired high-tech ventures or formed strategic alliances. Today it is necessary for every firm to make the best use of all these technologies in order to improve their R&D productivity. However, it is expensive to use all of them. Over the past five years, many leading global companies have begun to merge. There are various reasons for merging, but the most common is to enhance R&D activity and marketing by reducing redundancy and reinvesting the savings. These attitudes indicate that the critical mass of the industry will increase rapidly. Similar technological change is occurring in Japan. In addition, other changes in the Japanese pharmaceutical industry are also having a significant effect, such as the national health insurance system and the R&D regulatory environment. However, compared to the magnitude of radical change among global companies, much less has occurred in the Japanese industry. That is, fewer mergers have occurred between leading Japanese pharmaceutical companies. Instead, Japanese companies seem to be mired in a dilemma in a rapidly changing environment. To break through this situation, Japanese pharmaceutical companies must consider making some deals. I analyzed the R&D strategies of five pharmaceutical companies, to learn how they acquire genetic technology strategy, and I found some interesting points. The research found that increasing the critical mass of the industry through M&As and strategic alliances, coupled with excellent strategies and effective R&D management, is indispensable for the industry as a whole, specifically for medium-sized firms. Finally, I conclude with some specific recommendations for Welfide Corporation, as it seeks to solve the dilemmas and enter the global markets of the pharmaceutical industry. / by Yoshifumi Togo. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Includes bibliographical references (leaves 96-99). / History has shown, and much management research has pointed out, that the structure of industries is not static. In some cases, striking shifts in industry structure have led to value creation explosions, the entry of new firms, and dramatic shifts in the value capture capability of firms within the industry. Perhaps the most oft-cited example of this phenomenon is the dis-integration of the personal computer industry into a horizontally organized cluster of hundreds of firms, and the emergence of Intel and Microsoft as dominant value-capture powerhouses within that industry. A large and ever-growing body of research studies the structure of industries. That is, the composition and structure of products created by firms in the industry, the structure of the design processes that generate these products, and the markets in which components and design services are offered to the industry. Of great concern to research in this area are the concepts of modularity and value chain structure. Some argue that the degree of modularity inherent in both an industry's products and the design processes that produce them have a profound effect on industry structure. They argue that modularity affects the structure of design and production value chains within the industry, the markets in which components and design services are made available, on the firms that participate in those markets, and the ability of those firms to create and capture value. Motivated by the striking example of the PC industry itself and this growing body of research, this thesis studies possible shifts in industry structure in the field of microprocessors, or, more generally, very-large-scale-integrated circuits (VLSICs) for computing. High-end microprocessor design, like PC design in the early 80's, is currently vertically integrated within a few dominant firms. But a fundamental trend is at work: the rate at which transistors are becoming available exceeds the rate at which the designers and design processes of incumbent firms are able to use them. This situation creates pressures on the boundaries of design and production that may lead to shifts in value chain boundaries that have previously not been considered by the industry. Will the microprocessor industry itself dis-integrate? If these shifts were to manifest, they may consequently impact the value-capture capability of new and incumbent firms, improving some firms' profitability at the expense of others. This thesis surveys and summarizes the existing body of research on the relationship between modularity and industry structure, and applies it to the field of computing VLSICs. It analyzes the microprocessor industry using those mechanisms proposed in the body of research, suggesting scenarios for how the industry structure may evolve in the near future. It studies and suggests how firms might influence this evolution. This leads to recommendations for firms currently in the industry, and for firms considering entry. / by Michael J. Bass. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 1999. / Includes bibliographical references (leaf 80). / Microelectromechanical systems (MEMS) comprise a set of technologies for the micromachining and electromechanical integration of sensors and actuators. MEMS allow for the radical miniaturization of such devices, as well as for significant improvements in performance and cost over conventionally fabricated mechanical and electrical components. In this thesis, I attempt to assess the value inherent in MEMS innovations and to understand how companies have tried to capture that value. In doing so, I assess the pathways and prospects for the commercialization of MEMS-based devices. I have chosen to focus on two classes of devices: (1) micromachined accelerometers for crash sensing and subsequent air bag deployment in automobiles, and (2) microfabricated chemical sensing and analysis devices for detecting and quantifying gas phase molecules, analyzing complex molecular mixtures, and carrying out high throughput screening of chemical compounds. Accelerometers are an example of a MEMS-based sensor that has almost completely displaced existing electromechanical substitute devices. Applications of MEMS to chemical sensing and analysis, however, are less mature and widespread adoption is less assured. In both cases, I evaluate the opportunities in the new technology from several different perspectives: (1) the factors that affect the transition from innovative technologies to marketable products; (2) the economic, market, and strategic forces that influence the adoption of these products; and (3) the business models of companies that have attempted to profit from MEMS innovations. I conclude the thesis with a chapter on potential strategic market barriers to successful commercialization of MEMS-based devices. / by Gary N. Robinson. / S.M.M.O.T.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. / Includes bibliographical references (leaf 104) and index. / My thesis covers the electronic procurement currently existing, mainly the nonproduction purchase part of it. Since all companies make non-production purchase, this thesis reaches different sectors of the industry. Non-production procurement includes maintenance, repair, and operation, common called MRO, as well as service and outsource purchase. This work is also recommended for those who are interested in a general e-procurement, in an integrated supply-chain management over the Internet, in a Just in Time application, in a vertical and virtual integration, and in a business-to-business e-commerce application. My main goal is to help those who are interested in using e-procurement understand what the industry is doing, what kind of technology is available, and provide a model for implementation. In order to achieve those goals this work is divided into two main parts: An Industry Analysis and an Implementation Plan. The industry analysis covers the three major software providers in the actual US market: Ariba, Commerce One, and Oracle. The work is illustrated with a case study in order to provide a better understanding of the benefits and challenges faced by those who are deploying e-procurement. The implementation plan focuses on a strategy to be followed in order to install eprocurement in the service industry. A Brazilian bank, Itau, is used as an example to develop the plan, since Itau is a large corporation with national presence in South America. / by Carlos Henrique Tiezzi Marcondes. / S.M.M.O.T.