Abstract Leadership and job satisfaction are significantly influential in the success of media and any other organizations. A case study looking into the media organizations of Taiwan can be interesting owing to its specific media environment, since the lifting of the martial law brought forth a liberal public sphere and prosperous media market, accompanying with a growing number of media workers and severe competition. To survive and aim for a longer-term development in such a moment, a well-managed human resource seems to be even more critical, which brings the importance to leadership and job satisfaction in an organization as argued in the beginning. To further explore the issue, this dissertation takes the reporters of terrestrial and satellite television corporations as research object, and examines the relations of three variables ¡V transformational leadership, locus of control, and job satisfaction, with the research method of questionnaire. The findings are listed as below: 1. Wage and seniority as demographical variables significantly affect the perception of transformational leadership. 2. Wage and position as demographical variables significantly affect job satisfaction. 3. The relationship between transformational leadership and job satisfaction has positive correlation. 4. The relationship between locus of control and job satisfaction has positive correlation. 5. The relationship among transformational leadership, locus of control, and job satisfaction has positive correlation; the locus of control is the important factor enhancing the positive correlation between transformational leadership and job satisfaction. According to the above results, to promote job satisfaction and organizational performance accordingly, transformational leadership is suggested in the management of news production divisions. Compared with workers of other industries, reporters are more exposed to time pressure and sense of being alienated with their organizations and colleagues; to release the tension and thus effectively promote job satisfaction of their reporters, leaders of news production divisions should put more stress on consideration. Later researchers might consider a dimensional study or comparative studies among different types of media organization, which would enrich the empirical studies and reinforce the application of theories of transformational leadership.

The objective of this study is to examine historically the policies of theDirectorate of Documentary Programs (DDP) of the Turkish Radio Television Corporation (TRT). Since there is very little research about particular sphere of the public service broadcasting in Turkey it is aimed to contribute to this area of study. In the course of the study, historical conditions, structural factors, broadcasting policies, the conditions of public broadcasting of a country, and the role of individuals and the research methods applied in media studies were taken into consideration. Furthermore, governmental, military, lawful, economic, cultural policies, and policies emerging from the institutional mechanisms, and practices of individuals are illustrated regarding the different time periods. In this study, documentary research, observation, interview, and internet research were used as data gathering methods. Literature analysis, historical analysis and interpretative analysis were employed as methods of analysis. It is mentioned that the role of individuals in the analysis of media studies is not paid much attention, additionally, especially in Turkey, research conducted about media generally ignores the methods of ethnography, field research and interpretative analysis. In analyzing the policies of DDP, it is asserted that except for the structural effects, individuals/actors have also roles in shaping these policies. Furthermore, to examine the media, particularly television policies, it is maintained that there is a need to carry out analysis at the individual level by the help of conducting field research, applying methods of ethnography, and interpretative analysis in Turkey. Finally, it is claimed that to a large extend DDP have been under the effects of public broadcasting notion of Turkey, and there is a need for improving the institutional policies for the DDP to serve the public interest.