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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Optimera testgrupper baserat på tillfälle och produkt

Granlund, Alexander January 2016 (has links)
This study is about the selection of test groups for a user test. The natural choice for company is to choose people that are included in the target group for the product or system that are about to be tested. This is something I have chosen to focus on. Is there reason to believe that you would choose people to your test group that are not part of the target audience and still produce an equally good result? To learn more about this, a test is conducted on a product that has one focus area and a clear target audience, in this case Snapchat. This research is showing that it’s a difference depending on what people are picked for the test. The two different groups focused on different things in the test that gave different goals to follow.

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