The aim of this thesis is to investigate the appropriateness of B2B technology transfer in developing countries, particularly in Thailand. This study seeks an understanding of how Thai culture affects the appropriateness of B2B technology adoption for inter-firm communication in Thailand. A research model was developed for investigating this issue via a strategic fit lens. The proposed model extended the Task-technology fit (TTF) model by Goodhue and Thompson (1995) by integrating interorganisational theories and theories of national culture. This research takes the view that, to achieve a high utilisation of B2B technology adoption, firms in developing countries need to adopt effective IT strategies that align with their local environment. Hence, this research proposes that cultural fit is a major influence on the perception of appropriateness of B2B technology adoption in Thailand. The study was conducted using both qualitative and quantitative approaches. The first study, the qualitative study, was conducted as a preliminary study by interviewing officials in the Thai government and companies in the tourism industry. The objectives were to explore and identify the cultural dimensions that impact on the appropriateness of B2B technology adoption in Thailand. The resulting dimensionalities of cultural fit are: personal relationships; long-term relationships; interorganisational trust; ability to communicate in the English language and materialism. The second study was conducted via a quantitative approach and scales were developed to validate the proposed research model. Data were collected through a survey questionnaire, and analysed by using Structural Equation Modeling with Partial Least Squares (PLS) method. This study found that cultural fit does influence the appropriateness of B2B technology adoption in Thailand. A better perceived fit between Thai culture and B2B technology results in higher technology utilisation. In addition, the results of moderating effect analysis found that, although task-technology fit had no direct impact on utilisation, task-technology fit did have indirect impact on utilisation by moderating the impact of culture. Nevertheless, the results indicated that task-technology fit still had a greater impact on firms' perceived performance than utilisation.

Thesis (M.A. (Linguistics))--Mahidol University, 1983.

Thesis (M.A. (Linguistics))--Mahidol University, 1979.

Thesis (M.A. (Linguistics : Southeast Asian Languages and Linguistics))--Mahidol University, 1979.

This thesis examines the politics of World War II memory in Thai screen culture with special reference to films and television series produced between the 1970s and the 2010s. Framed by memory studies and film studies approaches, the thesis hopes to answer 1) how WW II memory on screen is related to other memory texts: monuments, museums and commemorative rituals and 2) how the memory is coded by various genres: romance, biopic, combat film and horror. The project relies on a plurimedial network which has not yet been extensively studied by film scholars in Thailand. Through the lens of memory studies, the on-screen memory is profoundly intermingled with other sites of memory across Thailand and beyond. It potentially is counter-memory and vernacular memory challenging the state's official memory. The politics of WWII memory are also engaged with cultural politics in Thailand in terms of class, gender and ethnicity. The politics of commoners and trauma are given more voice in WWII memory compared to other moments of the national past, which are dominated by the royal-nationalism. From film studies perspectives, the genres mediating WWII memory are shaped by traditions of Thai-Thai and transnational screen culture; the Thai WWII combat film is a newly proposed genre. The thesis also explores directors, the star system, exhibition and reception. The findings should prove that WWII memory on Thai screen serves their roles in memory institutions which construct and maintain mnemonic communities as well as the roles in entertainment and media institutions. Another crucial implication of the research is that politicising WWII memory on the Thai screen can illuminate how memory and visual texts travel. The research likewise manifests its contributions to a better understanding of how Thai screen culture can be positioned within both global memory culture and global screen culture.

京都大学 / 新制・論文博士 / 博士(地域研究) / 乙第13549号 / 論地博第32号 / 新制||地||123(附属図書館) / 京都大学大学院法学研究科 / (主査)教授 玉田 芳史, 教授 岡本 正明, 准教授 中西 嘉宏 / 学位規則第4条第2項該当 / Doctor of Area Studies / Kyoto University / DGAM

No description available.

No description available.

Thesis (Ed. D.)--West Virginia University, 2001. / Title from document title page. Document formatted into pages; contains viii, 106 p. : ill. Includes abstract. Includes bibliographical references (p. 91-96).

Thesis (Ph. D.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains v, 130 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 107-118).