Abstract By the advantage of technology innovation, the New Technology-Based Firms can not only win the competitive advantage but also make a great contribution to the national economic growth. (Rickne & Jacobsson,1996¡FAutio & Yli-Renko,1998¡FAcs,1999¡FFontes & Coombs,2001)¡C The technology of touch screens originated in military use, but it has been extensively applied to consumer, commercial, and public products. Among the touch screens, the capacitive touch screens are the best and the most expensive product. There used to be a single producer in the industry. But now, there is another company with the key manufacture technology and this company is also our study case. This study used the descriptive case-study method to analyze the strategic positioning of the New Technology-Based Firm in the industry. This study suggests the ¡§Focus Strategy¡¨ to be the strategic positioning of the new technology-based Firm in the capacitive touch screens industry, including the ¡§Cost Focus Strategy¡¨ for the cost advantage of customizing sizes and the ¡§Focus Differentiation Strategy¡¨ for the customization policy.