This research the Kaohsiung Area University student cardholder will make two kind of analyses, One for aims at characteristic of the all sample, proposed sends the card bank to the overall market possible promotion. Two for depends on the life state variable to make an area to separate, discusses the cardholder separates the colony when the different market area, sends promotion tool and strategy which the card bank may use. And separates in the colony in the different market area, selects market of the goal marketing, and to factor of the effective influence proposed to sends the card bank actual also the effective suggestion. This research conclusion may induce is two kinds: One for aims at the overall market. In the product strategy aspect, the bank entrepreneur may use the high service quality to take the competitive advantage. In the price strategy aspect, gives compares the preferential benefit the interest rate and the handling charge. In the circuit strategy aspect, promotes staff of bank's talented person quality. In the promotion strategy aspect, ¡§the television advertisements propaganda¡¨ and ¡§recommendation the relatives and friends¡¨ is the main news origin. Two for aims at marketing suggestion the different life state. Among them, ¡§the impulse expends the sensitive group¡¨ when applies for the credit card, its news originates mainly from the network obtains the correlation data, can take to send the card bank well-knownness. Manages the card the motive mainly does not have to carry too many cashes recommendation of and for the transaction convenience for the relatives and friends. Moreover, makes the goal market by ¡§the price complimentary gift sensitive group¡¨. The product strategy aspect, picks the line of different commodity marketing strategy, the increase card design the fine degree. In the price strategy aspect, must pick the line of low circulation interest rate in the cost scope with to make up manages the expense. The circuit strategy aspect, the penetration advertisement media or the oral circuit (for example penetrate recommendation relatives and friends), by effective transmission to goal customer. In the promotion strategy aspect, picks the good dividend in the cost scope to accumulate the spot, the complimentary gift provides.

VYŠNÝ, Peter: State, Law, and Everyday Life in Aztec Tenochtitlan. Dissertation. Charles University, Faculty of Arts, Centre for Ibero-American Studies. PhD Programme: Ibero- American Studies. Field of Study: History. Adviser: doc. Markéta Křížová, Ph.D. Prague, 2018. 384 pp. The present dissertation, under the title of State, Law, and Everyday Life in Aztec Tenochtitlan, is the result of the research of a society that existed in the Aztec city-state of Tenochtitlan from its founding (about AD 1325) to its conquest by the Spaniards (1519 - 1521). In the dissertation, based on historical sources and secondary literature, three essential, complementary aspects of this society are examined, namely: 1. its organization and functioning, whose character indicates that Tenochtitlan was a consolidated (urban) state; 2. its legal order, which was developed and systematically exercised by the state; and 3. typical forms of everyday life of its members (of different categories). By exploring the three aspects of the society existing in Tenochtitlan, the following aim of the dissertation was achieved: 1. to examine the state organization, the legal order and the everyday life forms of the inhabitants of pre-Hispanic Aztec Tenochtitlan, both in their interrelated contexts and in the diachronic perspective; and...