TITLE: Phenomenon of disability and its image in the print media AUTHOR: Lenka Opočenská DEPARTMENT: Department of Special Education SUPERVISOR: Mgr. Lenka Felcmanová ABSTRACT: The thesis "The phenomenon of disability and its image in the print media" aims to find out how periodicals framed chosen topic of disabilities in one year. The theoretical part of the thesis deals with the typology of models of disability and the definition of disability from different perspectives. The third chapter provides an overview of how the media shape the attitudes of society. The research section concentrates on how the media has framed newspaper articles and whether terminology changes were reflected in the media. KEYWORDS: Disability, models of disability, attitudes, framing, print media

My diploma thesis deals with the relation of youth to various kinds of media in their free time. First it describes media, their function, possible impact on personality, media literacy. It deals with division of media, more concerned with the mass media, electronic and print. It also characterizes free time and the period of youth aged 15 30 years. The study of literature led to questions for quantitative research, young people and library staff were interviewed. Selected youth use electronic media more in their free time, but often they are not satisfied with it, they would prefer to read more books.

The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.

This thesis is focused on the topic of media use in a system of a communist totality. It provides an analysis of presentation of selected characters directly or indirectly involved in activities of the anti-communist, so called third resistance, in the Czechoslovak press media of that era. By using the interpretation of results of semiotic analysis of selected news and publicistic articles the author of the thesis attempts to answer the research questions and confirm or disconfirm the hypothesis that communist press media used the above mentioned cases particularly for the promotion of the official ideology. Political and medial contexts as well as brief life-stories of the chosen third resistance representatives are outlined in the theoretical part of the thesis, while the analysis with the interpretation of its results are discussed in the practical part. The conclusion of the analysis confirms that the communist press media associated those representatives with predominantly negative connotations and that the meanings of all the selected articles were strongly affected by propagandistic elements.

Diploma thesis Te splendors and miseries of DTP: desktop publishing and common practice of Czech publishing houses tries to map the current technical and personnel aspect of the DTP departments within Czech publishing houses. It uses a quantitative method of questionnaire survey. In the practical part of the research, it managed to obtain data from nine of the ten selected publishers. It was chosen on the basis of their readership with the help of data from the Union of Publishers. Undoubtedly, the main contribution of this thesis is the topic itself - text focuses on a group of media professionals, who are crucial for proper functioning of the print media, although it is constantly overlooked by academia. Tis diploma thesis does not bring any revolutionary knowledge about the feld of print media in the Czech Republic, although with the obtained data it is possible to at least partially analyze jobs and style of work of media professionals in DTP departments. Te work is a small quantitative contribution to the academic discussion, which unfortunately is not currently taking place, although it should.

This Master's thesis focuses on the current luxury print media, which are published in the Czech Republic and are intended for the general public. At first, a theoretical part introduces the entire contemporary print media market, with an emphasis on periodically published titles. The thesis also deals with factors, that affect the form of these titles and media in general, using knowledge of a political economy of communication. Subsequently, the thesis shifts attention to its main topic - a luxury in general and luxury magazines. These magazines are described and set in the context of niche media. The thesis also summarizes knowledge about advertising. The research uses a qualitative research method with a partial application of a quantitative method: categorization, description, and comparison. It brings a summary of all currently published luxury periodicals, which are categorized based on thematic focus, periodicity, price, and publisher. The main part of the research is an analysis of ten titles (53x11, Můj dům, Motorbike, Dolce Vita, Bylinky Revue, SCORE, Kreativ, Vesmír, FC and dTest), in which a self- presentation, a target reader, a content, and a graphic design are described and evaluated. Part of the analysis also deals with advertising content and its relationship to editorial content....

This diploma thesis deals with the influence of teenage girl magazines and school on the self-concept of adolescent girls. Theoretical part aims to bring comprehensive review of current scientific research on the topic of development of self-identity during adolescence where self-concept is created with strong emphasis on physical appearance. The thesis subsequently examine possible disorders that can arise from erroneous self-concept. The impact of printed media and especially girl magazines, on components of adolescent girl's self-concept is considered. School and educational system as another important contributor in development of self-concept is reflected in my thesis as well. Experimental aims to explore which areas of self-concept and girls behavior are influenced by girl magazines most significantly and whether educational system takes girl magazines into consideration during educational process. In order to collect necessary data the experiment was concluded with sixty respondents, which were instructed to valuate several body parts before and after the exposition to the picture from girl magazine capturing fashion ideal of woman body. Six semi structured interviews with girls were performed in order to explore girl's attitude towards mentioned magazines. Analysis of results proves...

The thesis deals with regulation of tobacco products advertising and its impact on selected media houses in the Czech Republic. First part of the thesis is dedicated to the history of smoking, to tobacco advertising in general and to description of negative effects on human health. Major tobacco companies present in the Czech market since 1993 are introduced. Moreover legislative development in the area of tobacco advertising which took place in three phases between years 1995 - 2004 is described. Part of the thesis focuses also on the context of the ban on tobacco advertising on the EU level, which became effective as of July 2005. Second part of the thesis deals with impact analysis of increasing tobacco regulation on selected Czech media. As for the television broadcasters, the Czech Television and TV NOVA are analyzed. For printed media, the impact is depicted on the case of newspapers Mladá fronta Dnes and Lidové noviny. Significant part of the thesis is dedicated to analysis of advertising data and to the description of changes in the marketing and communication strategies of four biggest tobacco holdings, including the analysis of how they have addressed the issue of limited communication opportunities and how they have overcome the ban of tobacco products advertising. Separate chapter is...

This diploma thesis deals with the everyday life of journalists between years 1970 - 1990. It is divided into a theoretical and a practical part. The theoretical part draws mainly from books on sociology, Statistics Office and publications and journals of "The Journalist" ("Novinář") publishing. There are definitions of the key terms and statistic data on media, culture and life style in the first part. It also depicts Czech society in the time of Normalization, as well as professional and social structure of the population, scholar-ship and the position of a journalist in this era. The practical part is devoted to the interviews with journalists and analyses separate aspects of everyday life. This analysis was made with the usage of the qualitative method and compares particular responses of the journalists with the data from the theoretical part.

The goal of this study is to explore how Czech printed media referred about online social network Facebook from its founding till the period when number of Czech users reached approximately one million. Contend analysis is being used as a research method. Covered period is from September 2005 until end of July 2009. The study is grounded in the diffusion of innovation theory as well as in the social-constructivist view on media. Previous foreign studies with a similar topics are also presented in the theoretical part. Methodological part deals with the method of content analysis and presents research questions as well as the research sample. Analytical part presents results of the research, relates them to the theoretical standpoints and puts them into historical context. Findings show that during observed period there were changes in the way and intensity how Facebook was presented and that there could be found themes that Facebook was predominantly associated with.