The diploma thesis Impact of Media Partnership on the Content of Film Reviews explores the relation between the content of film reviews in Czech press and media partnership. The first part, which is based on researches, briefly describes the development of the cultural journalism oriented on the cinematography in the Czech setting and analyses the issues theoretically. Than the diploma thesis examines the approach of Czech professional journalists and considers the limits of personal subjectivity of respective journalists and the ethics of Czech press. In the second part, which focuses on the analysis, the author chose two national journals and two national weekly magazines and analyzed the reviews of films, which were in media partnership with the journals or weekly magazines. She compared the attitude of media partners with others journals - either press or electronic. The analysis covers the period from 2007 to 2010 and allows not only comparison between the journalists or the media, but also between the selected years.

The objective of this thesis is to find out the way, how to successfully promote a project which contains all modern technologies called "Smart cities ". The theoretic part is split into two main topics. The first part contains all found information about marketing, Facebook, Instagram. I was describing how the Facebook advertisement works, how to reach the most people etc. The second part is describing, what is the global project called Smart Cities. This thesis describes the concept of a city with 32,000 inhabitants. How does the city promote the concept, what benefits this concept should have for the population, how much money should save? It's also described how the concept will work and cooperate with other European cities and the connection with the rest of the world. The practical part was the population research how they are informed about this project, what they think it should bring and if they see any advantage or disadvantage. The practical part was completed with sociological survey focused on the level of knowledge about this program. The main object was to find the best way how to promote this concept or how to reach the most people.

This diploma thesis deals with women's magazines in the era of the First Republic and examines how these magazines have seen their readers. The theoretical part brings information about the context of the birth of the Czechoslovak Republic, the economic and social situation and the position of women in the society of Czechoslovakia. It also focuses on the structure of the press and specific periodicals that were published during the First Republic. It also deals with the political and independent press, women's magazines and the status of female journalists. Practical part of the thesis brings quantitative research. In this part, there are summarized research questions, methodology, research samples and the results of the quantitative content analysis. It includes, in particular, a description of the contents of magazines and the occurrence of female themes in individual selected papers, which were intended for bourgeois, workers and religious women living in the countryside.

The diploma thesis deals with the development of the media image of Czech politician and businessman Andrej Babiš since he was appointed as the Finance Minister. The aim of the thesis is to find out how the media image is changing during the term of office and which topics are primarily associated with him. The necessary data was obtained from the media database Anopress, through which the relevant articles of two national newspapers (Mladá Fronta DNES and Právo) were chosen. Another purpose of the work is to assess if the media image is influenced by the fact that Mladá Fronta DNES is owned by Andrej Babiš.

The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.

Organic electronic biosensors are developed as suitable devices that can transform electrochemical processes within the cell membrane into an electronic signal and enable to measure electrical activity of excitable cells and tissues both in vitro and in vivo and thus represent valuable alternative to current cell monitoring methods. In this work we focus on the fabrication of electrophysiological sensors based on organic semiconductors printed by the material printing method. Microelectrode arrays (MEAs) are active components of the device, which can monitore cellular activity and above that stimulating cells with electrical pulses. The proposed platform should be used for cytotoxicity of potential drugs especially on cardiac cells (cardiomyocytes). The experimental part focus on specific production processes of platforms, which were prepared in the laboraty with emphasis on biocompatibility and conductivity of device.

The main goal of this thesis was to determine how projects Echo24 and Reporter work with journalistic photography using comparative analysis of their visual content. Both projects were found in 2014 as a reaction to a dramatical change of ownership of the Czech media. These changes also had an impact on journalistic photographers, because the new owners tend to save their costs on photography. This is also one of the reasons why I chose to analyze projects that started in 2014. To explain the broader context, in the first part of this thesis I describe the context of journalistic photography and the Czech media market development from the year 1989. In this work, I also describe other projects similar to Echo24 and Reportér. In the second part of the thesis, I use quantitative content analysis to describe the usage of the photographs in the printed version of Echo24 and Reportér. I also compare the collected data with answers from questionnaires with members of the editorial of the projects and photojournalists. In this paper, I found out that the project Echo24 represents the opposite approach towards photography than Reportér. Echo24, like other media, tends to save their cost on photography. Reportér on the other side can be defined as the protector of journalistic and photojournalistic values....

The diploma thesis "Self-presentation of Czech Sportsmen on Social Networking Sites and its Usage in Mass Media" deals with a new phenomenon of the few last years - social networking sites and their usage for the work of sports journalists in particular. The thesis sums up the essential information about history and beginnings of the most important social networking sites. It also outlines the impact on the work of journalists. The core of the thesis is an analysis of the process how the information from social networking sites make their way to the articles in media. This research is based on three major sporting events - the 2010 Winter Olympics in Vancouver, the 2012 Summer Olympics in London and the 2014 Winter Olympics in Sochi. It covers the production of two Czech daily newspaper - Mladá fronta DNES and daily Sport, the two printed media which provided the most comprehensive coverage of the Olympics. The thesis analyses the change of the news sources in the course of the last years, among which the social networking sites play a much bigger role than in the past. It focuses on determining the prevailing source for the articles during the Olympics. The thesis also explores whether the proportion of using the different sources changed during the years. It traces the amount of articles using...

Thesis Media Image of the Government in 2012 is studying how media informed about the political issues within the researched period. Quantitative content analysis through daily newspapers Právo and Lidové noviny in 2012 was used. Theoretical part of the study is focused on the role of media in news reporting, news creation and influences that goes from media organizations and journalist's job. Corresponding theoretical concepts such as news values, accessibility of media, political communication, framing, agenda setting and journalist routines are mentioned. Practical part takes from various foreign research papers that deal with the similar topic. The goal of quantitative content analysis is to gain information on how media portrayed the government in 2012. It also looks at which sources were used and what topics were discussed.

The thesis analyzes the advertisement that was published in three selected national newspapers and a weekly magazine. It focuses on the period last thirty years (comparison with the 80`s of the 20th century, the 90`s of the 20th century and the period after 2000). It is trying to show changes that occurred during the processing period of advertising texts in thematic, language and style area. The thesis concentrates on the selected sample of advertising texts and as well the most common principles of creation, it compares with scientifically based facts from reference book relating to advertising language. Advertising language is based on the changing society and its value which is constantly in progress. The year 1989 symbolized not only the changing political and social conditions in our country but also allowed the access of foreign capital onto the Czech market and its increase in competition that the advertisement responded with huge development. The advertisement could no longer rely on the information but it had to develop more features like the attraction and persuasive function. The thesis divides the advertising into two main parts. The first thematic part focuses on the texts from the point of their formal aspects (e.g. size and position of advertising in newspaper, colorful scheme, graphic...