The diploma thesis deals with analysis of project management information system within company Aprova s.r.o. and subsequent draft of new solution to increase efficiency of processes associated with the system. The teoretical part offers the introduction to the topic of information systems. In the analytical part, the thesis reveals current status of the information system which was predominantly evaluated using the HOS 8 method. Based on the analyzes, the draft of new solution was designed. The new solution will ensure more efficient project management within the company.

The main problem analyzed in this work was the need to design and create an internal management system for small and medium enterprices, that would meet their particular requests on usability, extensibility and adaptability at available costs. As solution to this problem was deep analysis of available systems of that kind, and creation of our own system, that had met necessary requirements and even more – had some technological improvements, such as reduced number of users actions, necessary to make things done. This was implemented with the help of AJAX programming technique and a special framework, created for this system. This system can be used to manage projects in a small or medium enterprice, collect statistics about projects, staff work, distribute project tasks to staff and monitor the implementation. There also is an oportunity to generate various reports, such as summary of accomplished tasks for every employee, lists of project tasks and their status and so on. This system can be easily installed in any enterprice because of it‘s client – server architecture, where client connects to the server with the help of a web browser, that can be found in every computer, so there is no need to install system in all computers in enterprice. In that way maintenance costs are reduced, because all you have to look after is server with a system on it.

The primary objective of the thesis is to analyze the operation and management of the AC&C Public Relations agency and suggest changes possibly leading to higher efficiency. Within the thesis itself, I have mostly focused on the current organisational structure of the agency which I have selected to be the principal problem of its recent operation and source of potential future risks. The theoretical part based mainly on specialized publications supplemented by my own experience, explains the meaning of Public Relations as such and describes the principles of organization and management of small-sized companies including Czech PR agencies. In the second part, the current situation and ways of management at the AC&C Public Relations agency are analyzed and reviewed. The theoretical methods involve the use of SWOT analysis and qualitative reserch. The third part aims at suggesting specific changes possibly useful in making the current operation of the agency more efficient. Therein, the most specific points of management and work of a PR agency are explained. The final chapter deals with the influence of the contemporary financial recession on the operations of the agency and includes suggestions for coping with a period of the kind.