The desire to find more sustainable paving practices as well as the dramatically rising binder costs driven by the growing global demand for paved roads, has led to increased interest of the use of reclaimed asphalt pavement (RAP) in very high amounts. So far the major industry trend has been to develop procedures, invest in technologies and build confidence in mixtures with up to 40 % RAP content. However, a few innovators have refined 100 % recycling technologies over the past four decades to a level where routine production of 100 % recycled hot mix asphalt is in clear sight. Rejuvenators are an integral part of 100 % recycled asphalt production and they can also allow to significantly increase the RAP content for conventionally produced asphalt mixtures. An evaluation of the feasibility of production of 100 % recycled hot-mix asphalt was made and the use of rejuvenators is presented in this study. 100 % recycling is discussed by evaluating ten readily available production technologies along with proposing mix design procedures and identifying best RAP management strategies. A total of eleven different products were evaluated for restoring the RAP binder grade with a definite conclusion that achieving target grade (PG or empirical specification) is possible. In addition a rheological, micromechanical and chemical characterization was performed with select rejuvenators and binders from Strategic Highway Research Program (SHRP) library. To further assess the rejuvenators and feasibility of 100 % RAP recycling a series of 100 % mixture tests were performed that indicated significant improvement in low temperature and fatigue cracking resistance while providing a rut resistant mixture. With the use of some rejuvenators a performance equal to that of reference virgin mix was achieved. Based on these findings of rejuvenator effectiveness a methodology for choice of rejuvenator type and dose was proposed. Finally, a cradle-to-gate analysis of environmental effects was performed which indicated 35 % CO2eq savings per ton of produced 100 % RAP asphalt mixture compared to virgin mix while cost analysis showed at least 50 % savings in material related expenses. A short video summarizing the research is available at http://youtu.be/y-rYvdGiEbY.