The subject of the theses is sports journalism, the part of Czech media sphere slightly neglected by academics. The main focus is on Czech sports journalists (without consideration of their specific professional interest) and their social role. This paper has sociological character and its goal is to compare Czech sports journalism in two periods - during the period of ´propagandistic-promotion role´ of media defined politically (primarily by Communist Party) before 1989 and during contemporary period of commercialized and entertaining media - and to compare these two periods. The text can be understood as a contribution to the role of media within the framework of out-of-school education. Theses also contains the analysis of sports journalists role before 1989 and today: only aspect of sports journalists business which did not changed during last twenty years is the essence of their profession. One of two main methods used in this paper is qualitative analysis of questionnaires collected in an email survey: we could compare working conditions and profession opinions of five regional sports journalists. The text also offers professional portraits of respondents which are based the interpretation of their answers. These answers were interpreted by the author from the comparative perspective. Findings and conclusions were used for developing the typology of sports journalists which contains five genuine types of sports journalists. All types are described from several angles and to each type one respondent of our research is allocated as a representative. At the end, author offers critical evaluation of the typology and possibilities of future work on the topic of sports journalism.

No description available.