This research explores the feasibility of providing innovative and effective solutions for traffic congestion. The design of reservation systems is being considered as an alternative and/or complementary travel demand management (TDM) strategy. A reservation indicates that a user will follow a booking procedure defined by the reservation system before traveling so as to obtain the right to access a facility or resource. In this research, the reservation system is introduced for a cordon-based downtown road network, hereafter called the Downtown Space Reservation System (DSRS). The research is executed in three steps. In the first step, the DSRS is developed using classic optimization techniques in conjunction with an artificial intelligence technology. The development of this system is the foundation of the entire research, and the second and third steps build upon it. In the second step, traffic simulation models are executed so as to assess the impact of the DSRS on a hypothetical transportation road network. A simulation model provides various transportation measures and helps the decision maker analyze the system from a transportation perspective. In this step, multiple simulation runs (demand scenarios) are conducted and performance insights are generated. However, additional performance measurement and system design issues need to be addressed beyond the simulation paradigm. First, it is not the absolute representation of performance that matters, but the concept of relative performance that is important. Moreover, a simulation does not directly demonstrate how key performance measures interact with each other, which is critical when trying to understand a system structure. To address these issues, in the third step, a comprehensive performance measurement framework has been applied. An analytical technique for measuring the relative efficiency of organizational units, or in this case, demand scenarios called network Data Envelopment Analysis (DEA), is used. The network model combines the perspectives of the transportation service provider, the user and the community, who are the major stakeholders in the transportation system. This framework enables the decision maker to gain an in-depth appreciation of the system design and performance measurement issues. / Ph. D.

The basic design concept of most advanced traveler information systems (ATIS) is to present generic information to travelers, leaving travelers to react to the information in their own way. This passive way of managing traffic by providing generic traffic information makes it difficult to predict the outcome and may even incur an adverse effect, such as overreaction (also referred to as the herding effect). Active traffic and demand management (ATDM) is another approach that has received continual attention from both academic research and real-world practice, aiming to effectively influence people's travel demand, provide more travel options, coordinate between travelers, and reduce the need for travel. The research discussed in this article deals with how to provide users with a travel option that aims to minimize the marginal system impact that results from this routing. The goal of this research is to take better advantage of the available real-time traffic information provided by ATIS, to further improve the system level traffic condition from User Equilibrium (UE), or a real-world traffic system that is worse than UE, toward System Optimal (SO), and avoid passively managing traffic. A behaviorally induced, system optimal travel demand management model is presented to achieve this goal through incremental routing. Both analytical derivation and numerical analysis have been conducted on Tucson network in Arizona, as well as on the Capital Area Metropolitan Planning Organization (CAMPO) network in Austin, TX. The outcomes of both studies show that our proposed modeling framework is promising for improving network traffic conditions toward SO, and results in substantial economic savings.