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The theme of the work is " Comparison of Fio Banka. a.s. position in the competition of online brokers in Czech Republic." The work's objective is to assess the position of Fio banka with regard to competition of online brokers on the market in the Czech Republic, to recognize possible shortcomings of Fio Banka a.s. in comparison to the competitions and to suggest their removal. To assess the status of Fio Banka a.s. method of Benchmarking was chosen, which allows comparison of competition according to parameters associated with the client services. Such parameters were chosen that can be used to competitive advantage over other online brokers.

The acceptation of a single currency has an influencial impact on the economy of the country, especially on its financial market. This work examines all parts of finacial market of the Eurozone, assesses their state of development and compares it with the situation in the Czech Republic. The work also tries to estimate the impacts, that the acceptance of a single currency will bring to Czech financial market, and where it is possible, it uses the experience of Slovenia, which has adopted euro in 2007 and its economy is very similar to that of Czech Republic. The work finds out that the Eurozone has achieved a significant progress in the integration of its financial market, an improvement in its liquidity, costs of security issues and other aspects as well. Adoption of the euro in Slovenia has been successfull and it was not accompanied by substantial problems, except for an increase in inflation. However, the expected progress in the development of financial market is not observable yet, althought this fact may be attributed to many other external reasons, too. Finally the conslusion of this work implicates, that the Czech Republic has the oportunity to benefit from participating in a large integrated financal market and achieve a progress, that would never be possible if it remained separate.

Charakteristika podniku Centropen. Analýza vnějšího prostředí. Marketingový výzkum zaměřený na dva různé cílové segmenty.Zmapování současné strategie firmy. Návrh zlepšení a strategií, které povedou k naplnění marketingových cílů.

Charakteristika podniku Centropen. Analýza vnějšího prostředí. Marketingový výzkum zaměřený na dva různé cílové segmenty.Zmapování současné strategie firmy. Návrh zlepšení a strategií, které povedou k naplnění marketingových cílů.

This paper analyzes cryptocurrencies as financial instruments. Firstly, we introduced the main features of cryptocurrencies and summarized the brief history. We found out that price of the most famous cryptocurrency Bitcoin follows the hypothesis of efficient markets and it immediately react on publicly announce information. Furthermore, Bitcoin can be seen as standard economic good that is priced by interaction of supply and demand on the market. These factors can be driven by macro financial development or by speculative investors, but there weren't found any significant impact of these factors on price of Bitcoin. CAPM shows the high risk of cryptocurrencies, but it could be still good instrument for diversification.

Diploma thesis deals with analysis of investment posibilities in the Czech Republic. It is focused on Czech stock market and Czech bond market. The aim of this thesis is to make an appropriate choise for financial investment of the enterprise with regard to its investment strategy and present economic situation, paying regard to circumstances that currently exist on financial market.

First chapter describes International Financial Markets. Second chapter describes market fundamental analysis. Third chapter describes market technical analysis and efficient market hypothesis testing. Fourth chapter discusses market psychological analysis. Fifth chapter encompasses other theoretical background to be used in application. Sixth chapter deals with application of fundamental and technical analysis on a tennis betting market having found parallels between the sports betting markets and financial markets.

My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.