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Social skill instruction is needed in both targeted and universal contexts. This research utilized a universal social skill intervention, Book in a Bag (BIB), to increase the use of a specific social skill by all students within an elementary school, including students identified as at-risk for behavior problems. BIB was designed to integrate social skills into the curriculum by way of children's literature, specifically a read-aloud book using a direct instruction strategy. The results indicate that BIB had a positive effect on students' behavior in the classroom both for students identified and those not identified as being at-risk for behavior problems. Outcomes suggest that students used the skill across a variety of instructional, independent work, and group work settings. Teacher perceptions of the research were reported as acceptable. Teachers noted positive changes in their classroom. Implications of this research for practice include using BIB as a universal intervention to target specific social skill deficits in students, and using social skill instruction to increase positive student behavior.