To supplement student recruiting efforts, the Office of Admissions and Records, North Texas State University (rSU), funded a color sound promotional film, North Texas Now (NTi), describing academic and nonacademic services and activities of NTSU and its surrounding area. NT uses fast-paced montage and contemporary music, and for contrast and historic perspective, it opens and closes with sepia photographs depicting the early days of NTSU. An accompanying production book describes the making of NTN, examines the background against which NT2 was proposed, describes problems and procedures of production, analyzes the film, and offers recommendations for other university film productions,