This dissertation analyses the development of intercommunal partnerships the municipalities of Western Bohemia more precisely the region of Karlovy Vary. It first approaches the issue of paradiplomacy and a cross-border partnership within the confines of the public administration organisation of the Czech Republic. Then the cross-border partnership is examined more closely through a case study of a specific municipality.

A presented dissertation suggests some suitable recommendations to optimizme the activity of a state-funded institution of Carlsbad collonades and natural healing resources´ administration.The first chapter concentrates on the optimizing of a chosen organization´s activity, characterizes state-funded institutions, compares state-funded institutions to other entrepreneurial entities, defines the notion of optimalization, and adumbrates both the history and the meaning of the city of Carlsbad. The second chapter contains the analysis of the organization´s activity, investigates its financial management, the surroundings it is situated in. It also values both the organization´s strong and weak points. Based on the analysis results , the third chapter suggests some suitable measures to optimize the activity of a a state-funded institution.

Foreigners within Karlovy Vary urban region: spatial distribution and influences on local environment Due to exceptional migration characteristics of Czechia among CEE countries and entire EU, foreigners are becoming more and more important component of population of our cities. This fact implies the growing importance of foreign population as an agent in process of shaping the lived space. The aim of this diploma thesis is the presence of foreigners within the urban region and broader environs of Karlovy Vary - which currently is a city with one of the highest proportions of foreign population in entire Czechia. Migration characteristics and mobility of population of area are analysed with emphasis on foreigners. Subsequently patterns of spatial distribution of significant groups of foreigners are explained on various levels, based on unique unpublished data from Czech Foreign police office. Then the core section of empirical part is the analysis of influence of foreign inhabitants on the local environment, which stems from detailed field research carried out by the author. The work varies between urban and migration studies and theoretically is roofed by concepts of socio-spatial differentiation and residential mobility. From methodical point of view, the author claims and affiliation to the...

The aim of this study is to evaluate the sustainable development of tourism in the Karlovy Vary Region. In the theoretical part the concept of sustainable development and its principles are explained and applied to the tourism industry. Then the role of some international and national institutions in promoting these principles in the Czech Republic is described. In the practical part the Karlovy Vary Region is characterized, the environment friendly forms of tourism, opportunities for their further development and support arrangements are described. In the third and fourth chapter selected indicators of sustainable development of tourism and the survey which focused on awareness of sustainable development among the population, the tourists, entrepreneurs and public administration staff are used to analyse the current state of sustainable development of tourism in the Karlovy Vary Region. For the overall evaluation the SWOT analysis is used.

This thesis deals with city ecosystem services and how are these services perceived by the visitors of the city nature areas. Specifically, the thesis deals with ecosystem services provided in the city Carlsbad. As the city Carlsbad is the spa city, great deal of visitors of the city nature areas are tourists and that is why are included in the research both city residents and also temporary visitors of the city. From the point of view of the usual division of the ecosystem services, as it was defined by Millennium ecosystem assessment (provisioning services, regulating services, cultural and supporting services), this thesis focuses mainly on the cultural and supporting ecosystem services, because this spectrum of services is presented in the greatest measure in cities in general and these services are overall the most appreciated in the urban areas. As a methodology was chosen a quantitative research, which was conducted by standardized questionnaire consisting of 19 questions. The survey was carried out in electronical form and it took part from November to December 2016. In total, 206 questionnaires were collected. Through the survey was found out, that people are aware of the services provided by nature environment in city as well as the respondents agree, that city nature areas influence the...

This thesis deals with the spatial orientation of transport links in the Karlovy Vary region, with emphasis on links between the centers of the region and its hinterland. The first part describes the general characteristics of this area. It is followed by a selection of the Karlovy Vary Region transport centers and analysis of their acccesibility. This forms the basis for the transport-geographical regionalization of the region, according to the accesibility rates. The final part of this thesis is devoted to the comparison of the individual regionalizations and the identification of factors that affect them.

This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.

Submitted thesis deal with geographical aspects of organization of public mass transportation in the region of Karlovy Vary. The transportation is embraced as an alternative to the individual automobile transport. First chapters are related to the aims of the thesis and to the list of used literature. The chapter {\clqq}Metodika zpracování`` attends to description of single methods, which are applied to define space aspects of mass transport in areas under examination. The following chapters attend to the transport phenomenon and evaluation of present situation of transport in the world, the European Union and the Czech Republic. Present state of mass transport in the Czech Republic is analyzed in the range of this dilemma. The following chapter attends to chosen geographical characteristics of the region of Karlovy Vary. The last chapter contains wide evaluation of organization of mass transport in the region of Karlovy Vary and incorporation of the whole inspected dilemma.

The objective of this diploma thesis is to form a business plan for a self service car wash. It analyzes the necessary resources, tests the viability, and calculates the financial performance of the project. The thesis is divided into two main parts. The first part theoretical, mainly describes the structure, requirements and purpose of a business plan, especially tools for market analysis, financial planning or financing options available for the proposed project. The second part practical, is composed of an actual business plan drawn up for a self-service car wash in Karlovy Vary.

The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.