Background:Today'ssocietyimposehighdemandsonnumerousstakeholders,placing significantpressureonvaluechainsandtheirassociatedflows.Currenttopicssuchashunting, sustainability,andmeatconsumptionarevigorouslydebatedinmedia.Inlightofthese circumstances,alargelyuntappedresourceintheformofvenisonexists.Approximately80%of allvenisoninSwedendoesnotentertheopenmarket.Instead,itremainsinthepossessionof huntersthemselvesorontheprivatemarket. Purpose:Thepurposeofthisthesisistomapoutthevaluechainofvenison,fromthehunterto theavailabilityofthemeatinstoresorrestaurants.Thestudyfocusesonexaminingthisprocess toidentifyareasofdeficiencythatcanbestreamlined,enablingmoreofthevenisonharvestedin Swedentoactuallyreachthemarket,asitiscurrentlyanunderutilizedresourcetoalargeextent. Method:Thisstudyemploysaqualitativeapproach,adoptingcriticalrealismasthescientific frameworkanddeductionastheresearchstrategy.Dataforthestudyiscollectedthrough interviews,utilizingacombinationofprimaryandsecondarysources.Theinterviewsare conductedwithapurposivesample,andtheanalysismethodemployedispatterncomparison. Thestudyadherestothecriteriaofcredibility,authenticity,andvaliditytoensurethereliability offindings,whilealsoaddressingethicalconsiderationsthroughouttheresearchprocess. Conclusion:Theprocessmapingofthevenisonchainleadstotheidentificationsofseveral obstacles.Firstly,thecompensationhuntersreceivewhensellingmeattovenisonhandling facilitiesisinsufficient,leadingthemtopreferretainingthemeatforpersonaluse.Secondly,the geographicaldistanceposeschallengesforbothhuntersandvenison-handlingfacilities, 2impactingtheiroperationsandoverallefficiency.Anothersignificanthindranceistheexisting legislationgoverningthehandlingofvenisonwhichaddscomplexitytotheprocess.Moreover, theuncertainavailabilityofvenisonfurthercompoundstheobstacleswithinthechain.To enhanceefficiency,reducingthenumberofintermediariesiscrucial.Additionally,minimizing thegeographicaldistancesbetweenstakeholderscanbeachievedthroughstrategiessuchas locatingdepotsclosertohunters.Lastly,implementingchangesinthelegalrequirements surroundingvenisoncancontributetoamoreefficientsupplychain.Byaddressingthese hindrances,thevenisonindustrycanoperatemoreeffectivelyandmorevenisonwouldreachthe endcostumer.