The thesis is focused on environmentally friendly tourism. Defined area of interest is the country microregion Moravice. The aim of thesis is to map the most interesting tourist destinations and locations of this microregion, analysis of its facilities of tourism services, evaluation of the current opportunities of tourism and determine its strengths and weaknesses of the services provided to visitors. The used methods for data collection include field surveys, analysis of available books, newspapers and Internet sources, questionnaire survey with visitors, residents and councilors and subsequent discussions with them about the problems. Analysis of the defined area due to the issue of tourism is included in the SWOT analysis, which is the basis for the design of specific projects for the future development of tourism in the microregion Moravice.

This thesis deals with possibilities of tourism development of mikroregion Nechanicko in region Hradec Kralove. The thesis includes analysis of the current region (geography, hydrography, climate, residents and transport) and tourist services and device (accommodation, attractions and events, refreshment). This analysis has been prepared from own investigation ofregion, region strategic plans and other documents. This analysis is a discription of eachvillage in region frompointofview of transport ofand social activities. From this analysis and individual interviews with a representative of each village was made SWOT analysis (Strenghts, Weakness, Opportunities and Threats) of region. During analysis wereperformedinterviews with representatives of each village and some local bussinesmen about their products and services and how they to tourism with their products and services in region. It was also proposed several preffered axes. Some of thepriorities are developed in a part of proposed precautionand owen proposals precaution in parts of number 19. and 20. The last part of this thesis are owen proposal for cycling trips. There cycling trips are helped to advertising environmental tourism in this region.

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Tato práce se zabývá především vymezením venkova v České republice, jeho charakteristikou, historickým vývojem, stylem života na venkově a především jeho sociálními aspekty, který je přeci jen odlišný od městského, i když se rozdíly pomalu stírají. Jsou zde zkoumány životní podmínky venkovského obyvatelstva a srovnány s podmínkami ve městech a nastíněny základní problémy, se kterými se venkov u nás potýká a souvislosti, které mají vliv na stabilizaci venkovského obyvatelstva a udržení ekonomické funkce vesnice. Po roce 1989 dochází k významné změně vlastnické struktury venkova a zemědělství, klesá zaměstnanost v zemědělské prvovýrobě, roste nezaměstnanost, mění se nabídka pracovních příležitostí i způsob života na venkově. Venkovská obec se stává relativně samostatným subjektem, a roste význam obecního zastupitelstva. Sociální struktura venkova je tvořena ekonomicky aktivním obyvatelstvem, mladými lidmi a především seniory, jejichž počet v poslední době poměrně výrazně roste. Předpokladem dlouhodobé perspektivy je možnost vhodného zaměstnání a dostupnost kvalitního vzdělání pro děti. Senioři zase potřebují přístupnou a kvalitní sociální a lékařskou péči. Informace, které jsou zde presentované, jsou čerpány především z výsledků výzkumů Sociologické laboratoře České zemědělské univerzity v Praze, která je zaměřena na sociologii venkova

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This diploma thesis examines the current state of rural tourism in Russia. The aim of this work is to analyze the potential interest among the inhabitants of the Czech Republic and to compare the results with available literature. A part of this thesis is a survey, which by means of the Internet questionnaires investigated the views of the respondents on the given topic. One hundred and two respondents took part in the survey. For the sake of clarity, graphs with individual answers are embedded into the work. The study also includes an assessment of the demand for rural tourism services in Russia. In conclusion, recommendations to owners of businesses, mainly aimed on promotion and advertising are provided.

This thesis collects and assesses data on the assortment of perrenials grown in rural areas in the Kolín, Nymburk and Prague - East districts in the Central Bohemian Region. The aim of this work was to ascertain which varieties of perennials are used in public greenery in rural areas and their application in individual districts. The collected data assesses on the assortment of perennials grown in the selected areas, and presents tables and charts summarising the occurrence of individual plant varieteies. Options for using perennials to brighten up public areas in rural municipalities are proposed in the final part of the thesis.

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