architecture in landscape

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The dissertation thesis is focusing on the wine market in the Czech Republic. The aim is to identify weaknesses in the wine sector in order to formulate recommendations for improving a current situation in the sector. The Common Agricultural Policy of the European Union and the Common Market Organisation for Wine was presented in the theoretical part of the thesis, where also theoretical aspects of a market including supply and demand were described, as well as an agri-food market and its specifics, wine commodity chain, determinants of demand, supply and prices of wine. In the following chapters an analysis of the wine market, especially with emphasis on the production potential of vineyards in the Czech Republic was created, and demand, supply and price of wine including a price transmission in the commodity chain of wine were modelled based on a regression analysis. The significant influence on demand of wine have had previous values of wine consumption and wine prices, substitutes consumptions (prices of substitutes were not a significant factors), household income and salary, a quality of the wine and awards in international competitions. Significant factors of the side of supply including the price of wine grapes, the price of wine, vineyard area, production of wine grapes, some aspects of weather and certain subsidies. A climate change, which is in progress, may result to the expansion of viticulture and winemaking in the Czech Republic and also to a change of varieties in vineyards. Demand has in the commodity chain of wine greater impact than the supply. It can have a negative effect on growers or winemakers. Planting of vines is not sufficient to maintain current levels of a production potential of vineyards in the Czech Republic. The ideal amount of annual planting vines should be about 655 ha. A related issue is financing a vineyards renewal, which is costly. Based on a financial analysis of small and medium-sized wine companies, it was found that these businesses cannot afford the renewal of vineyards from its own resources and will require grant assistance of the state, eventually EU.

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The topic of this dissertation thesis is the wine sector and its main aim is to define recommendations for enterprises in this sector and for enterprises that are just considering the entrance. Suggested recommendations are results of external environment analysis, assessment of attractiveness of the sector and complex analysis of the competition in the sector. According to the results, a recommendation for two extreme cases of enterprises considering the entrance to the sector has been suggested. In first case -- a micro company, cautious entrance with minimal investments, differentiation of the production and than gradual growth of market share was suggested. For a company of medium size that means need of high investments -- especially into technology and marketing. Recommendations were also suggested for two model examples of current enterprises. Micro companies should be focused on realization of conservative strategies like market penetration, concentric diversification and costs minimization. On the other hand, companies of medium size should be focused on realization of aggressive strategies such as development of new products, diversification, and backward, forward or horizontal integration. Also usability of modification of statistic method of cluster analysis as appropriate tool for competition group analysis has been verified.

It is reconstruction and extension of a threefloor building of a winery in the center of village Kobyli. The proposal consists of expansion of capacity of wine production and storage. It is making spaces for presentation od the winery and a larger conference space. In the third floor there are nine rooms with own bathroom each. With capacity for 20 persons.

This thesis is focused on organic viticulture and winemaking in Mikulov region. This work evaluates development of organic viticulture in Mikulov viniculture region and description of organic grape growing and organic viticulture. This evaluation is focused on the areas of individual municipalities, the number and size of farms and the production and trade of organic wine. We pay special attention to the description of interspecific vine varieties, the cultivation areas and selected varieties. Thanks to our investigations of organic wine growers and organic farming winemakers we can characterize the situation in the sector, describe their motivation to farming in organic mode and prosperity of organic wine market. 5.3% of vineyards in the Mikulov region are in the organic mode. We asked 8 of 23 organic farmers in the region. All of them are constant in organic mode mainly because of the quality of its production .

Dissertation analyzes the main reasons for the emergence of new regional associations of wine producers whose aim is to capture the concept of regional typicalness trend in the wine region of Moravia in the southeast part of the Czech Republic. The main research aim is to create a plan for new development of such associations on the basis of results of localization factors. There coefficient of localization is used for identification of cluster, a new analytical tool to asses options for establishing a regional association is the concentration coefficient of vineyards. Results are compared with already operating on associations for the appellation in Austria DAC. The dissertation also shows the major forms of cooperation wine-growers and wine producers abroad, which could serve as a source of inspiration for the wine cluster initiatives in the Czech Republic. They were traced changes in consumer preferences in the Czech wine market. Consumers are placing more emphasis on the selection of wine on its descent from a particular area, growing community and the individual grower. The dynamic development of the wine category, major changes in market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. This paper specifically introduces new associations for appellation system VOC. This alliance is described in the context of the establishment, operation, development and expansion, respectively the possibility of involvement of additional organizations suppliers and research institutions. Based on the experience of newly emerging VOC system of appellations was setting up a plan of formation association with the proposed methodological approach. Results of this research were used in the establishment of other emerging associations of VOC. Open cooperation between associations VOC appellation and other entities involving suppliers, customers, research institutions and universities has the possibility of creating an institutionalized wine cluster. Some practical experience of the new members of wine associations mentioned in this thesis may find applications in other wine regions. Key words: association, cluster, DAC, innovation, strategic decision making VOC, wine origin

This diploma thesis is focused on the Hodonínsko microregion analysis, which resulted in several findings. These results are about the vineculture status, the winegrowing and the culture allied with it. The analysis is also focusing on a folklore as such which is influencing the microregion and its development. The influence of wine on a folk culture was investigated through the sectional analyses of the microregion with help of a literary and internet sources. The subjective opinions are extracted from the semistandardized interviews. Based on the gathered information, the microregion can be seen as a prosperous wine region with a respect for a traditions, but with lower level of tourism. As the conclusion of this thesis, the SWOT analysis has been made together with the strategy concept. The strategy is consisting in drawing the younger generation into action by involving them into the traditional cultural actions through the learning program.