This research examines socio-cultural change and resilience resulting from holiday tourism and visiting friends and relatives (VFR) travel. The unique cultural attributes of the Pacific region differentiates it from many other generic sea, sand and sun travel destinations worldwide, providing the region with a competitive edge. This research recognises these essential socio-cultural attributes using Samoa as a case study offering various levels of tourist and VFR interactions. The thesis investigated four communities, their culture and the impacts from holiday tourists and VFR travellers. The research methodologies guiding this research offer an innovative and credible mechanism to assess the resilience of the socio-cultural fabric of a Pacific Island nation with growing holiday tourism and a thriving VFR travel sector. A social and cultural capital approach was used to understand communities and their networks in a dynamic and comprehensive way. A combination of participatory action research techniques and critical ethnographic methodologies were used to interact with respondents. Analysis of data used both quantitative and qualitative analysis methods. Results of this research have significantly furthered discussion of the socio-cultural fabric of those communities studied in Samoa and how individual socio-cultural elements are influenced by holiday tourism and VFR travel. Based on the analysis of these holiday tourist and VFR traveller impacts, the results can guide planning and policy oriented benchmarks for improved socio-culturally sustainable tourism.

This research examines socio-cultural change and resilience resulting from holiday tourism and visiting friends and relatives (VFR) travel. The unique cultural attributes of the Pacific region differentiates it from many other generic sea, sand and sun travel destinations worldwide, providing the region with a competitive edge. This research recognises these essential socio-cultural attributes using Samoa as a case study offering various levels of tourist and VFR interactions. The thesis investigated four communities, their culture and the impacts from holiday tourists and VFR travellers. The research methodologies guiding this research offer an innovative and credible mechanism to assess the resilience of the socio-cultural fabric of a Pacific Island nation with growing holiday tourism and a thriving VFR travel sector. A social and cultural capital approach was used to understand communities and their networks in a dynamic and comprehensive way. A combination of participatory action research techniques and critical ethnographic methodologies were used to interact with respondents. Analysis of data used both quantitative and qualitative analysis methods. Results of this research have significantly furthered discussion of the socio-cultural fabric of those communities studied in Samoa and how individual socio-cultural elements are influenced by holiday tourism and VFR travel. Based on the analysis of these holiday tourist and VFR traveller impacts, the results can guide planning and policy oriented benchmarks for improved socio-culturally sustainable tourism.