Purpose-built off-road cycling infrastructure represents a relatively new form of tourism and recreation product. Over the last decade, widespread development of these facilities has taken place in the UK, primarily within forest and woodland areas. The justification for developing these sites has largely centred on their ability to generate positive economic benefits for the tourism and leisure economy. In contrast to the focus on growth and investment, relatively little attention has been paid to understanding the extent to which off-road cycling benefits the tourism and leisure economy. Furthermore, even less is known about the visitor dimension. Developing a better understanding of these interrelated aspects forms the basis of this research. This study presents a dedicated method for critically examining the nexus between off-road cycling and the tourism and leisure economy. This relationship was investigated through the lens of the 1 South West Project, which has the purpose of developing the South West into a premier off-road cycling region. The research focuses on Haldon Forest Park located on the outskirts of Exeter, in Devon. The findings from the large scale questionnaire survey (n = 486) reveal that the off-road cycling facilities are valued highly by users and are regarded as an important regional asset for tourism and recreation. Furthermore, the site was found to attract a broad range of off-road cycling visitors, and have a significant interaction with the regional economy. Interviews conducted with off-road cyclists also identified an emotional connection between off-road cycling and the forest environment. Respondents also emphasised the importance of the informal and social aspects of the activity. The approach taken by this study has enabled the intersection between visitor expenditure and consumer behaviour at purpose-built off-road cycling sites to be explored in detail. This aspect has been largely ignored within the off-road cycling literature, which has failed to look beyond basic economic transactions and acknowledge the presence of visitor sub-groups. Using Cluster Analysis to address these limitations, this study was able to identify behavioural and economic variations among visitors, and from this produce a detailed typology of users at Haldon Forest Park. This information provides important baseline data for the 1 South West Project, and has important practical implications for the future management of the off-road cycling infrastructure and onsite facilities. Furthermore, this study makes a methodological contribution to the literature through its innovative use of Cluster Analysis, as part of a dual approach to examining the economic contribution of off-road cycling.

Recently, New Zealand's wine industry has made remarkable progress. For example, the number of hectares planted in grapes increased from 4,880 in 1990, to 15,479 in 2003, and the number of wineries increased from 175 in 1993 to 421 in 2003. Projections for 2006 indicate that the growth of wine exports should nearly double from 2003, with expected revenues of $NZ 736 million. However, despite this growth, little has been reported about developments in New Zealand's wine tourism industry, or about consumer perceptions of the winery experience in the form of published academic research. The limited amount of information, particularly from the visitors' points of view, may not only be preventing winery operators and the wine industry in general from having a better understanding of their visitors, but also from addressing the needs of different visitor segments. Resulting implications for winery operators may include forgone business opportunities, and customers not fully benefiting in terms of product and service quality. Recent studies indicate that this last element is particularly important in wine tourism. This study reports the results of an exploratory research project conducted in New Zealand wineries that investigated aspects of the winery experience, including wine involvement, satisfaction with the winery experience, and visitor demographics. An index to measure involvement with wine, the wine involvement index (WIX), was developed and utilised to investigate whether wine involvement had an impact on winery visitors' behaviour. Data were collected from winery visitors via questionnaires distributed in a sample of wineries in different wine regions of New Zealand. A total of 609 usable responses were obtained (24.8% response rate). The results indicate a number of differences between the independent, dependent, and moderating variables. For example, it was found that age, whether visitors are domestic or international, and different levels of wine involvement appear to have a clear impact on winery expenditure. In addition, the WIX was confirmed to be a useful tool, for example, by identifying potential relationships between different groups of winery visitors. The results add new knowledge to the area of wine tourism, and offer useful information for wineries and the wine tourism industry. This information includes the potential commercial significance of some visitor groups. An additional contribution of this study is the 'complete wine tourism research model.' This concept presents an alternative to existing wine tourism models, and points out attributes and dimensions that play a major role in the winery experience.