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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Egyptianization: Culture hacking as a method

Omar, Hadeer 01 January 2016 (has links)
In a broad sense, cultures undergo a metamorphoses due to the external influences and systems impacting the evolution of internal identities. Conversely, Individuals within cultures react to those external influences and systems.The act of hacking a culture is an opportunity to challenge an existing or imported system in order to bring about change and improvement. An aspect of culture hacking is to create messages of satire or irony in order to criticize, or completely reject established systems within cultures. Post Arab spring, Egyptians practiced culture hacking by applying their cultural tools to external systems and influences, producing a process of ‘Egyptianization’. This investigation examines the MFA program’s culture at Virginia Commonwealth University in Qatar as a case study, and adapts those Egyptianized tools to hack the culture. The program has its own values, rituals, traditions, imported systems, influences and dominant symbols. The aim of this thesis is to generate customized hacking methodologies that identify cracks within this culture and develop an innovative framework to critically analyze them through visual representation.

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