This thesis investigates volunteering as performance. In exploring this topic I discuss a dynamic between self-interest and selflessness in the observable performance of service through the social mechanisms of volunteerism. I argue that self-interest is a prominent motivation for volunteering, but its overt performance is kept in check by norms that emphasize selflessness. My argument centers on addressing this lack of acknowledgement toward self-interest within vernacular culture. My research draws examples from an individual, organizational, and global volunteer perspective. Ethnographic research was conducted for this study with a student group that organizes one of the American Cancer Society’s Relay For Life fundraisers. Within this organization, I conceptualize volunteering as a performance that requires a social actor to not just “do” service, but also “show do” and/or “explain show do” their behavior in front of an audience. This presentation culminates in a cultural performance where participants at Relay For Life perform a narrative of selflessness. Expanding my discussion of volunteering to a global perspective, my last chapter addresses volunteer tourism. I argue that the self-interest of both volunteers and volunteer travel companies reduces the recipients of volunteer tourism to essentialized and exociticized cultural "Others." I advocate for the overt acknowledgement of self-interest not only because self-interest is present, but also because it is a central dynamic that constructs volunteerism as performance.