With the changing on network technology and Internet exchanges frequently, the Internet plays an important role in many people's lives, but also affects the learning, the change of the sale. The survey found that internet users are young than12-year-old is a rising trend. Therefore, construction of children's Web site to make children to feel about the vast Internet information in the information filtering case. Then, to provide a satisfactory experience for users of the site will affect the users of the site's views and re-visit frequently. This study aims to explore the impact on user perceived experience and loyalty of children's web-based service quality in order to understand whether website on providing service quality have different views in different a point of view, as the reference of site designer, web-site operators and follow-up study in the future. The results pointed out that in the course of children's website, the dimensions that the web-based service quality and perceived experience affect user¡¦s satisfaction and user¡¦s loyalty can be summarized as follows: (a) user¡¦s perceived experience of web site can directly impact on user¡¦s satisfaction and loyalty; (b) web-based service quality is required by the user satisfaction indirectly affects user¡¦s loyalty and demographic variables in the study of variable conditions sum up the differences. The management of meaning which are obtained by variance analysis will be able to serve as managers in improving the children's web-based service quality.