Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROI / The purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dynamics will present a consciousness of the customers’ expectations and suggest whether the level of service quality in the health spa is adequate to meet these needs. The practical implication of the study will assist in the design of a proposed model with best marketing practices for the sustainability of this competitive industry.

Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROI / The purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dynamics will present a consciousness of the customers’ expectations and suggest whether the level of service quality in the health spa is adequate to meet these needs. The practical implication of the study will assist in the design of a proposed model with best marketing practices for the sustainability of this competitive industry.

The diploma thesis is focused on creation real business plan for establish wellness centre in Moravské Budějovice. Except the theoretical part including an interpretation of the basic definitions and concepts the thesis includes also analysis of external and internal environment of the company and own marketing research. The final section is devoted to the business plan.

The Master’s Thesis deals with the design of a wellness centre and guesthouse in Ostrava. The building is in the shape of letter V with a cut corner. The wellness part consists of one and two above-ground floors and the guesthouse consists of three. The guesthouse has eleven accommodation units. Five of the units are equipped with balconies of reinforced concrete. All roof planes have a 15° slope, are non-walkable and covered by a shed roof. The supporting structure is longitudinal with cross reinforcing walls. The whole structure is made of ceramic bricks. The building does not have any basement and stands on base belts.

The diploma thesis is focused on a new building guest house with a restaurant, located in the town of Valašské Klobouky. The land has a sloping character. The structure of the guest house consists of one basement and two above-ground floors. The capacity of the restaurant with a terrace is for 84 people, accommodation for 22 guests in 9 rooms and wellness for 15 visitors. The object is a rectangular shape of a rectangle measuring 25.4x14.25 m. The external and internal vertical structures are made of sand-lime blocks of the KM BETA SENDWIX system, horizontal structures are made of reinforced concrete ceiling. The guest house is insulated with the ETICS contact isulation system. The diploma thesis has the form of design documentation for the building process.

Diploma Thesis “Wellness centre“ is processed in the form of detailed project documentation which contains all requirements in accordance with applicable standards and regulations. The proposed design of the object is a three-storey building. The building will serve as a place for relaxation and sport. Technical facilities, staff room, changing rooms and fitness centre are located in the basement. The café and wellness is situated in 1PP. The offices for administration of the building, massage rooms, tanning salon, changing rooms and fitness hall are located in the 2nd floor. The building is based on foundation footings and load bearing walls are based on foundation strips. Support system of the building is a combined construction system of the walls and columns.

The subject of the final thesis is the elaboration of design documentation for the new construction of an accommodation facility, specifically a boarding house intended for recreation. The new building is located in the cadastral area of ??the village Vernířovice. It is a building with three floors above ground and one underground floor. The building is based on foundation strips made of plain concrete and a foundation slab made of reinforced concrete. The vertical load-bearing structures are made of cley blocks and blocks of permanent formwork. Horizontal load-bearing structures are made of reinforced concrete. The roof structure is saddle with elongated dormers.

The subject of this thesis is a design documentation for construction of a wellness centre. The main goals include creating structural and material solutions or designing a layout. The designed wellness centre is a building of 3 above-ground floors, which also has a basement. It is situated in a mild slope and shaped into a wave. The building will have a role of a local amenity, providing its visitors a wellness, 3 pools and a space for leisure activities.

Designed construction of a spa with the wellness center programs (relaxation type), for 200-250 people (at one moment) at Brno city, near Voronez Hotel and Exhibition Centre. The five-floor spa building is designed as a puzzle in the shape originating from a dice. Cycles of water in its various forms and states of matter or properties fade into one another here. Each floor is designed to have its own theme (water world, the Asian world, aroma floor, salt floor, sunny and airy bath) and offers various types of premises and procedures: swimming, relaxing in the water, baths, showers, steam rooms, saunas, infrared saunas, wraps and massages etc. The spa program is accompanied by various types of refreshments: cafe, bar, tearoom, fruit bar. Rooftop pool and bar offers a unique view on the city. The spa and hotel Voronež parking is carried out within the ground floor.

The main subject of this diploma project was to design an architectural proposal of Moravian Wine Centre in Brno, Czech Republic. To design a polyfunctional building with a concept of new use of an existing network of underground cellars became the main goal of the proposal. The building is divided into seven functional units where services in the fields of culture, education, gastronomy, recreation and wine production will be provided. The form and shape of MVC is based on the idea of making a passable connection between two important urban spaces Exhibition Centre Brno, and the Zluty Kopec area. The next aim was to create a public space for cultural events and recreation. Part of the assignment was to deal with smaller urban planning of adjacent properties and to react to Brno's planning policy. The new park type of green line, axially connecting those two points of Exhibition Centre and Zluty Kopec, and a new access road from the street "Vinarska" were proposed. Parking spaces are divided into above-ground and underground in order to restrict parking on street. An automatic parking system is part of the object MVC Brno.