abstract: Hotel amenities and their influence on consumer choice have been extensively studied by academics. These have largely focused on consumer preferences vacation modes and the psychographic characteristics of travelers. Revenue managers make practical use of this information by attempting to match available hotel rooms with traveler demands for accommodations, setting prices that maximize profits for the hospitality company. The experienced revenue manger is able to determine the most profitable price schedule for a room types across many distribution channels. This study was conducted to test the use of choice modeling for objectively assessing dollar values of three basic amenities for consumers (room type, kitchen availability and price). Researcher used paired comparisons modeled as a conditional logit. This study used market segmentation and choice modeling to determine the value of amenities for an aggregate group and 16 more homogenous groups. Market segmentation and choice modeling allowed this study to segment markets into more homogenous groups, and by doing that allowed for calculation of customer willingness to pay for additional amenities. Results from this study confirm that customers are willing to pay for kitchen $65.43 on top of their room value. All responders generally agree to liking an extra bedroom in their hotel room and they are willing to pay $37.39 more than for a studio room. A surprising result is that it seems based on the results that responders generally do not like to have a second bedroom and they are not willing to pay for it. By knowing customer willingness to pay, it can be assured that customers always feel they are getting a high value out of the transaction and increase the likelihood of future transactions. The significance of this research is the concrete numbers that can be, and already have been, applied immediately in the hospitality industry, and is positively impacting business revenue and customer experience. / Dissertation/Thesis / M.S. Community Resources and Development 2014

This diploma thesis compares the profits and costs of the prohibition adopted in the Czech Republic during September 2012. The prohibition that lasted two weeks was a reaction of the Czech government on series of intoxication due to the proof of toxic methanol. The thesis detects, based on the comparison of the value of saved lives and costs that the prohibition cause, the effectivity of the government interference on the market oriented economy. The profits of the prohibition are defined as a value of saved lives of people, who would die because of the intoxication if the prohibition would not be adopted. The value of the human life is defined by DALY (disability-adjusted life years), the willingness to pay for prolongation of own life and the amount of potential juridical refunds. The costs of the prohibition are formulated as a value of unsold goods and services. Diploma thesis considers also impact of prohibition on tax collection. We can state that, based on the cost-benefit analysis, the adopted prohibition was economically effective.