With globalisation and global warming threats, natural disasters happen at a faster rate, and their impact is drastically more prominent than before. In this thesis, we investigate the actions the organisation Newtech performed in three post-natural disaster environments to enter the markets and benefit from them. By analysing the key actions an organisation can take in order to be more likely to benefit in a post-natural disaster market, the intention is to make more ventures aware of this tappable market and how to profit from entering it. This research uses a one case study to investigate the nuanced perspective of a venture that has, on multiple occasions, entered post-natural disaster markets and what key actions performed. From evaluating pre-existing literature and patterns spotted in the empirical data collected through interviews with the organisation, there appeared five key actions for non-local ventures that strive to enter a post-natural disaster market. The actions discovered by this thesis are (1) spot the opportunity, (2) investigate the environment of the market pre-arrival,  (3) prepare based on the investigation, (4) continuously observe the market, (5) make adaptions if necessary.

Indian IT companies have garnered a good market share in the global IT servicesmarket. Research has been emerging on the competitiveness of the Indian IT industryand the opportunities which led to the success of the Indian IT industry. However,considering the current challenges posed to the Indian IT industry, Indian IT companieshave to move up in the value chain and achieve technology led catch-up with theincumbents to maintain the market share in a highly competitive market. The first part of this study investigates the windows of opportunities created by technoeconomic paradigm shifts and discontinuities that will help the Indian IT companies tomove up in the value chain. To capitalize on the opportunities, Indian IT companieshave to improve their innovation efforts. In the second part of this study, certaindeterminants which improve the ideation capability of the organization are investigatedin the Indian IT companies and its effects are discussed. The report also discussesvarious strategies that can be employed by the Indian IT companies to capitalize on theopportunities and to achieve technology led catch-up.