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Diploma thesis "Hosel's marketing potentials" concerns Hostel Marabou Prague and it's possibilities on the marketing field. The work is framed by the Marketing process and structured itno four parts - Situation Analysis, Defining of marketing strategy, Marketing mix decisions and Implementation. The main benefit of the work consist in analysis of the specific segment of tourist market (young independent travellers, so called backpackers) and creating of marketing cocept, that fully responds to character of the demand, trends on the market and firm's aims and finally takes advatage of promotion and distribution possibilities of the New media, Web 2.0 in particular.

The main topic of my diploma thesis was a youth sector and its specific habits in tourism. The main objective was to evaluate the infrastructure and the specific forms of youth travel in New Zealand, followed by a product creation for the youth sector. In order to reach the main objective, the methods of analysis and comparative method were used; specifically the analysis of accommodation, transport, activities and comparison of findings in theoretical part of the thesis and practical part of the thesis. Furthermore, a potential for a development of specific forms of youth travel in New Zealand was analysed. The main findings was that New Zealand is highly recommended for the youth sector for its supply of accommodation, transport and activities for youth, as well as for its potential for a development of the specific forms of youth travel.

The topic of this diploma thesis is constantly expanding segment of tourism, known as youth tourism. This diploma thesis describes and examines possibilities of a new form of tourism, a type of tourism aimed at young travellers and which developed along with globalization. The aim of the thesis is to explore this new emerging segment, including its specifications that relate to the development of current society. In the second part there is the evaluation of the questionnaire survey as supportive instrument for validation of described segment and comparison to young travellers from the Czech Republic. The conclusion offers suggestions for service providers focused on target segment.

Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.

Although youth tourism is an increasingly relevant subject little research have been done regarding the segment’s own perception of their impacts. A consumer perspective was assumed to examine in what ways youth tourism impact places. This study adopts a deductive approach reviewing existing literature regarding youth tourism, impact and place. A case study concerning how youth travellers perceive and evaluate their own impacts was conducted using mixed-methods. Data sources include a survey and in-depth interviews concerning sociocultural, economic, and environmental items. The study concludes that what impacts youth tourism has on places are subject to the place’s current state and ability to host youth travellers. The number of youth travellers and their behaviour determines the local and global sociocultural, economic and environmental impacts that youth tourism has on places. This paper is considered a pre-study that contributes to the development of theory regarding youth tourism.