Life and Death in the Kingdom of Shoes is an exploration into the lives of the people of Zlín, Czechoslovakia from 1923 to 1941. During this period Zlín became the headquarters for one of the most successful commercial concerns in the world, the Bat’a Company. Alongside its explosive economic growth, the company attempted to transform its workforce and town into a highly rationalized operating system, which held strikingly new determinants for inclusion and exclusion within the body politic. From planners, architects, and executives to criminals, housewives, and students, Life and Death in the Kingdom of Shoes encompasses high and low to suggest that the conflicts and compromises of those living in Bat’a’s model industrial towns produced a distinct ideology with its own symbols, heroes, and discourse. The ideology, Bata-ism, was part of a transnational project to design, build, and control cities based on scientific principles of rationalism. The project transcended national, class, and religious boundaries to offer a new way of identification: the Bata-man or woman. Work, play, gender, loyalty to the company, and appearance became much more important in deciding one's place within Bat’a’s twenty four towns, and some 3,600 retail outlets, than nation, class, or religion. This dissertation challenges dominant historical narratives of Czechoslovakia and Bat’a in the interwar period, which have focused almost exclusively on national conflict and on the designs of the executives. By turning attention to the debates and implementation of something that radically changed people’s lives - the rationalization of everyday life – Life and Death in the Kingdom of Shoes adds a crucial chapter to our understanding of interwar Czechoslovakia The primary aim is to peel away the facade of the utopian company project to locate, in the words of the historian Richard Stites, “oceans of misery, disorder, chaos, corruption, and whimsicality that went with it.” With the stories of people like Marie Urbašková, a prostitute who led police on a fool’s errand, Life and Death in the Kingdom of Shoes allows disparate narratives to unravel tidy conceptions of Bat’a’s utopian project. / text

artistic workshop focused on enhancment and development of the central urban zone. Based on former urban idea of education as one of the basic activities to comunicate a presentate the cultural ideas.

Zuzana (23:46): Project is rekonstruction of building number 24 and new building on space of building number 25 (technical condition of this building doesn´t alowed any use) in area of former bata´s factory in Zlín. Big importancy of this area mirrors in way of redefining urbanism and character of reconstruction of n.24. New building recpect this situation with own volume and heigh, but look of the building shows its new presents and high-tech character of functions inside. Project creates a space for three parts of Business centre- teaching centres for actual companies, universal spaces to rent whith laboratories and offices and science centre for Tomas Bata University. Area contains also undergroun parking, restaurant and another retail spaces. Idea is to create atractiv space for work, interaction and relax-all very important factor for difficult psychical work.

The graduation thesis describes the Zlín district and its marketing communication in the field of travel movement since the formation of districts in the Czech Republic. The whole marketing promotion is consequently evaluated and the author recommends some steps for its improvement. The part of this theses is also the description of the most visited sights and the evaluation of its marketing activities. The last part represents author's own research. The goal was to address the subjects acting in the sector of travelling and to find out the attitude of this subjects towards the marketing promotion of the Zlín district.

The aim of the Diploma thesis is to analyse the way of current using sustainable development of tourism in the Region of Zlin. In the theoretical part, term "sustainable development" will be explained and main historical milestones leading to this definition will be introduced. In the practical part, using of sustainable development of tourism in the region will be evaluated. The evaluation will be based on selected set of indicators and also on questionnaire survey conducted among public administration in the region, its residents, visitors and tourism business units.

The aim of the master's thesis is to provide the analysis of the composition of towing used by flying clubs in the Czech Republic. Another part of the analysis is the comparison of home towing types with types used abroad. Another aim is to analyse legislative and operating demands on towing types used in the Czech Republic and process procedures of safety and effective towing. Based on these findings the author formulates economic and operating requirements which an ideal tow plane should meet and compare these requirements with attributes available on the market.

This diploma thesis is dedicated to design of the sports center and its integration into the urban structure of the city. In previous analyzes, the Sokol architecture and its typology have been examined in detail. One of the aims of the diploma thesis is to verify final hypotheses resulting from the analysis and apply them to the context of today. The project proposal takes into consideration existing built-up area around the plot, its potential, topography and also the complex traffic situation in the area. The solution is to divide the area by a mitigative traffic artery into two segments. In the northern segment there are functions of administration, accommodation and public greenery, in the southern segment there is a sport center linked to existing sports halls.

The thesis deals with the calculation and evaluation of the flight characteristics of the aeroplane Z 143 with the power unit Lycoming AEIO-580-B1A. The first part of the text focuses on a general description of the aircraft, its geometric characteristics and calculation of mass and aerodynamic characteristics. In terms of flight performance there are compared the values for contemporary model and developmental aircraft with a more powerful engine. Another part of the work deals with the calculation of properties in terms of stability and manageability. In this section regards the determination of the results of the flight characteristics and their assessment of whether they comply. In the end I discuss the individual results and comment the possible recommendations on correction or improvement of these properties.

The topic of this Diploma's thesis is Road safety inspection in the Zlín region. To start off, I was given 14 dangerous locations in the region of Zlín by the Road Services of Kroměříž; 7 of them at crossroads and 7 outside of crossroads. Then I analysed accident risks and compared the locations among each other according to safety features. Based on the outcome of my analysis, then I chose 2 locations at crossroads and 2 outside of crossroads which I personally visited and conducted analysis on how safe they are. I uncovered potential risks which could lead to traffic accidents and suggested solutions that eliminate or minimise that risk.

The main objective of the Diploma thesis is to create and analyze marketing researches and evaluate its possibilities of application in reality. There are marketing and communication basics, alongside with brief introduction to Baťa’s Zlin listed in the theoretical part. The practical part of the thesis is focused on defining the methodology of the marketing researches, including its analysis. Based on these information there is a conception created. The main reason to create this conception was rising amount of houses, which are being repaired regardless of its historical value and city regulation. This concept is therefore focused on creation of alternative plan on – how to preserve unique urbanistic character of functionalistic garden city of Zlin.