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Design for business and marketing

This article talks about how to take a simple product design and make it into a larger business. It gives an overview of exhibiting at the world’s largest design fair in Milan, Italy, and what the response was from the exhibition. The result of the exhibition led to a larger photographic and narrative marketing that the design industry is really putting emphasis on. Becoming a successful professional requires not only being a good designer but also being an entrepreneur. The entrepreneurial path leading to a larger business project forms its identity through manufacturing and sustainable processes.

Identiferoai:union.ndltd.org:uiowa.edu/oai:ir.uiowa.edu:etd-7787
Date01 May 2018
CreatorsDarjania, Vakhtangi
ContributorsCorreia, Monica
PublisherUniversity of Iowa
Source SetsUniversity of Iowa
LanguageEnglish
Detected LanguageEnglish
Typethesis
Formatapplication/pdf
SourceTheses and Dissertations
RightsCopyright © 2018 Vakhtangi Darjania

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