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Human-centred design: The tailwind to green marine transportation : A qualitative study on the advantages HCD has on the acceptance of green marine technology

Marine transportation in EU currently emits 18% of the total global marine CO2 emissions, which is approximately 140 million tonnes of CO2. In response to this, new regulations aim to reduce carbon emissions by 40% by the year 2030, therefore, green innovations in marine technology are more important than ever. However, reducing carbon emissions requires people to accept these new technologies. In this paper, I explore the role of human-centred design in technology acceptance by using some methods in the design process. The design process included various methods such as user-, heuristic evaluations, expert reviews, role-playing, parallel prototyping, and prototyping. I studied, evaluated, and redesigned the interface of EcoPilot, that is a product which calculates, decreases, and optimizes fuel consumption in marine transportation. The design process of EcoPilot resulted in increased knowledge about the current user experience of marine technology aimed at reducing carbon emissions, as well as conclusions and reflections on how human-centred Design can improve the experience and promote the acceptance of new green technology.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-64783
Date January 2023
CreatorsAlostaz, Rana
PublisherMälardalens universitet, Akademin för innovation, design och teknik
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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